Shocker! Rocket Word Domain Name Rocket.com Sold for Millions of Dollars!

In early September, it was revealed that the word domain name Rocket.com for rocket was sold for millions of dollars in what some believe could be one of the most expensive domain sales ever, a deal reportedly brokered by HilcoDigital Assets.

A domain industry professional contacted Andrew Miller, Managing Director of Hilco Digital Assets has confirmed that the domain has been sold, but could not comment on the sale price. “We can confirm that we oversaw the sale and acquisition of the Rocket.com domain name, which was a win-win for both buyer and seller,” they contacted via email.

Hilco and Andrew Miller have been involved in some of the largest domain name sales ever. For the record, Hilco facilitated the sale of Chat.com for $15.5 million and Gold.com for $8.515 million. Andrew also oversaw the sale of Home.com, whose price has not been made public but is speculated to reach eight figures. While the price of Rocket.com has not yet been announced, based on the market price professionals believe it will be just as exorbitant as these particular domains.

Rocket.com has long been owned by General Aviation Jet. For some time now, the domain has been redirected to the website of L3 Harris Technologies, which acquired Aerojet in 2023. The company is listed on the New York Stock Exchange under the ticker symbol LHX and has a market capitalization of nearly $45 billion. While Rocket.com did sell for millions of dollars, it's uncertain if the domain deal is enough to warrant a mention in a future SEC filing.

As of this writing, the buyer of Rocket.com is unknown. While there are many companies that could benefit from owning this valuable asset, one stands out from the rest. I wouldn't be surprised at all to see Rocket.com acquired by Rocket Mortgage once the domain transfer is finalized. It would be a smart strategic domain upgrade for the company, and it's likely affordable and justified.