Luxury brand Falcons acquires Falcons.com for $400,000

Falcons.com is a special word .com domain name that means “falcon, falcon” in Chinese. Long owned by Future Media Architects (FMA), the brokerage firm announced in a post on X on September 26 that Falcons.com had been sold for $400,000 (roughly RMB 2.8 million):

For a domain name like Falcons.com, $400,000 seems like a pretty reasonable price, and some believe that the acquisition of the domain name was a drop in the bucket for an NFL team. It took a visit to Falcons.com to realize that it wasn't the Atlanta Falcons who made the upgrade.

Falcons.com was acquired by a luxury auction and sales platform in the UAE called Falcons. The business has been launched and specializes in luxury goods and experiences. In fact, the homepage is promoting its inaugural auction to be held on September 28th in Dubai.

Considering the market they have already entered, choosing Falcons.com was a smart move for this platform.