Own a personal domain name to protect your personal brand

The Internet is becoming more and more developed, individuals are creating more and more diverse brand IP, and the bigger the reputation the more important it is to be aware of brand protection. Need to beware of others to register their own personal trademarks and domain names. The registration of personal domain names in China is relatively rare. It is very popular in foreign countries. They have a stronger sense of brand protection.

It's a great feeling to have something that belongs to you.

What is a personal domain name?

A personal domain name is a domain name that uses your first and last name plus a top-level domain (TLD) such as .com, .net and .me. For example, if your name is Zhang San, your personal domain name could be zhangsan.com.

In China, there is a Lu Songsong's personal blog domain name: lusongsong.com, which is one of the earliest Internet bloggers to be named by his personal name. He used to be a very respected person by the China Webmaster Alliance, and many people learned about him through his domain name.

4 Compelling Reasons to Register a Personal Domain Name

There are many benefits of using a personal name as a domain name. It can be used to:

1. create a personal brand

If you are a freelancer, entrepreneur or are looking for a job and want to post your resume online, a personal domain name can help you build a unique and strong online presence. It's a way to set yourself apart and an opportunity to create an online identity.

2. Convey professionalism and credibility

A personal domain name can make you appear professional. First impressions count, and if someone first discovers you through your website, then it's an opportunity to see you in a positive light. Employers and clients search for candidates all the time these days, and a personal website that lists your skills and experience with a yourname.com address is bound to make an impression.

3. Control your online presence

Unlike social media profiles that restrict your behavior, a personal domain name offers flexibility and greater control. Your personalized website can be tailored to your needs and you can choose any design and display any content.

Let's use zhangsan.com as an example again. Having a personal domain name makes it easy to create a customized email address, 例如contact@zhangsan.com或finance@zhangsan.com. This can help reinforce your personal brand, build trust and credibility, and appear professional.

4. Protect your personal identity

Nowadays, personal IPs are very hot, for example, Dong Yuhui, who exploded on Jitterbug a few years ago, had his name registered as a personal trademark by an interested party a few months after he exploded on the scene, but fortunately, Dong Yuhui's team immediately filed a complaint and recovered the trademark.

However, the domain name dongyuhui.com is not so lucky, and has already been registered on the domain name intermediary platform 22. The price quoted was 114,000 RMB.

So it's important to protect your identity and online reputation. Protecting personal domain names helps prevent risks such as cybersquatting and misrepresentation.

They are not only for professionals

Personal domain names are not only for individuals looking to further their careers or enhance their image. Here are a few other ways you can use your personal domain name:

-Travel blog - Regularly update family and friends with posts and photos of your adventures around the world. Share tips with travelers who want to stay in the same locations.

-Family-Collect photos, display family trees and share important family information. Keep your memories in one place forever.

-Weddings-Show venue information, menus, local hotel options and create a photo gallery of your wedding day. You can always look back on your wedding day.

-Hobbies - Showcase your knitting, still life watercolors and sweatshirt collection. Whatever you love, why not share it with the world?

The possibilities are endless, so don't feel like you have to be a professional to get a personal domain name.