Xinhuo Technology undergoes a major brand upgrade,The new official website bitfire.com has been officially launched.

On March 31, 2026, Bitfire Technology Holdings Limited (stock code: 1611.HK), a Hong Kong-listed company, officially announced the completion of its brand upgrade.

The company's Chinese name has been changed to "新火集团控股有限公司" (Xinhuo Group Holdings Limited), and its English name has been simultaneously changed to "Bitfire Group Holdings Limited". The stock abbreviation has been changed from "SINOHOPE TECH" to "BITFIRE GROUP" (Chinese abbreviation: "新火集团"). The new website, www.bitfire.com, was also officially launched at the same time.

This move marks a new stage for Xinhuo Group, transforming it from a regional fintech company into a global, comprehensive digital financial group.

Executive Director and CEO Weng Xiaoqi stated that the launch of the Bitfire brand symbolizes the full release of the Group's global financial momentum and the beginning of an accelerated internationalization cycle. The company will be committed to building a globally interconnected digital financial bridge, providing one-stop professional services to institutional and high-net-worth clients.

Bitfire.com, as an international top-level domain, is concise, powerful, easy to remember and spread, perfectly aligning with Xinhuo Group's brand strategy. "Bitfire" signifies innovation and digital momentum, highlighting the company's high regard for brand internationalization.

This launch not only significantly enhances the brand's global recognition and professional trustworthiness but also provides users with a clear and intuitive digital entry point.

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