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The highest-priced domain name sold on July 13, 2026 was Buzz.xyz, which sold for $94,999. The total transaction value for the day was $835,402, with an average transaction price of $784.42. Compared to the previous day, the number of transactions increased by 33%, and the transaction value increased by 71%. NameBio also recorded another 3,204 domain name transactions priced below $100, with a total transaction value of $53,013. Source: NameBio

Even giants with a market capitalization exceeding $152 billion cannot escape the "desire but not attainment" regarding domain names.
Two premium domain names were traded through DN.com, one of which had been specifically mentioned by Elon Musk.