Chain.eth Changes Hands for 60 ETH, Approximately $186,567

Recently, the highly valuable ENS domain Chain.eth in the Web3 space was sold for 60 ETH (approximately $186,567), becoming a highlight in recent high-priced ENS transactions. Even more noteworthy is that the buyer is the team behind Chain.com, a well-known blockchain infrastructure company.

This signifies that a company owning a core .com domain actively acquiring a .eth domain that perfectly corresponds to its main brand has strong demonstrative significance in the domain name industry and the Web3 ecosystem.

Unifying Web2 and Web3 Brand Assets

Chain.com is a well-known company deeply involved in blockchain infrastructure, and its core domain Chain.com is itself a high-value word asset. The acquired Chain.eth is a top-level generic term in the Ethereum decentralized domain system (ENS), with the meaning "Chain" highly aligned with the blockchain industry.

The combination of these two elements effectively unifies an enterprise's "on-chain identity" with its "Web2 brand entry point," achieving a dual brand presence both on-chain and offline.

The Natural Value of the Combination of "Chain" and ".eth"

"Chain" literally means "chain," directly corresponding to the core concept of blockchain in the crypto world, and is one of the most universal and fundamental terms in Web3.

".eth" is a decentralized domain name system deployed on Ethereum, widely recognized and used in the industry.

When "Chain" and ".eth" are combined, it's essentially an overlay of the underlying concept and a native Ethereum identifier—a true "chain on chain." This high degree of semantic alignment makes Chain.eth not just an ENS domain name, but also a representative on-chain brand asset.

This transaction of 60 ETH not only reflects the market demand for ENS top-level domain names but also demonstrates that, against the backdrop of the rising popularity of Web3 narratives, core keywords plus core suffixes remain the most valuable and difficult-to-replicate on-chain identity assets.