CityLife.com and AuCool.com Sold as a Package for 520,000 Yuan

Recently, two domain names, CityLife.com and AuCool.com, owned by CityLife (Beijing) Information Co., Ltd., were successfully auctioned on the JD.com asset auction platform for 520,085.88 yuan. According to public information, this auction was part of the company's bankruptcy liquidation process. In addition to the domain names, the related assets included a large number of trademarks, patents, and legacy resources of its "CityLife Information Website (Chengxin)" brand.

Notably, the starting price for the two domain names as a package was only 2,426 yuan, and the auction period was only one day. However, the bidding quickly heated up, attracting fierce participation from multiple bidders, and ultimately the domain name was sold for over 520,000 yuan.

CityLife.com is a clearly defined and highly recognizable English combination domain name. "City Life" directly translates to "city life," and it possesses broad commercial applicability, including lifestyle services, urban media, and local information platforms. This domain name had long served as the main entry point for the "City Life Information Website (Chengxin)," accumulating a stable foundation in content operation, search visibility, and user access paths.

Another domain name auctioned in a package, AuCool.com, was previously used as the domain name corresponding to the brand name "奥酷" (AoCool). Although its English composition doesn't have a clear universal meaning, it served as a brand reference within the original company system and was cited in multiple scenarios, thus possessing a certain historical exposure and trademark-related value.

The fact that this auction started at 2,426 yuan and reached 520,000 yuan is a typical example of the combined effect of "domain name + brand history + SEO assets." For the end-user company, what they are buying is not just a string of characters, but the transferable value accumulated over many years of operation. This again illustrates that the charm of a domain name often lies in its "implicit assets," rather than its surface meaning and composition.