Rick Schwartz, the "King of Domains," strikes again! Completes $1.34 Million LTO Deal

Renowned domain investor Rick Schwartz recently announced on social media that he has completed another seven-figure domain name transaction. This veteran investor, known as the "King of Domains," once again demonstrates the immense value potential of premium domain names.

According to Schwartz, this transaction was completed using an LTO, Limited-Time Offer method.

The most astonishing aspect is the cost comparison:

2021 Purchase Price: $480

2025 Sale Price: $1.34 Million + Equity

According to Rick's post, he acquired the domain for $480 and sold it four years later at a "limited-time offer." The final transaction structure is remarkably elegant.

While Rick did not disclose the specific domain involved in this transaction, it remains a landmark event in the domain investment world. After all, from $480 to a seven-figure sum plus equity, even many seasoned investors have exclaimed, "This is the true allure of domain names!"

Rick also emphasized in his post: "Domains are by far the greatest asset class!"

Frankly, it's hard to refute this statement in the face of this type of transaction.

More importantly, this deal once again demonstrates the flexibility and power of the LTO (Limited Time To Order) model in high-priced domain name transactions:

It not only allows buyers to acquire premium domains at a lower short-term cost, but also allows sellers to simultaneously secure cash flow, final payment guarantees, and even equity returns—a true win-win structure. For the domain name industry, this is a transaction method worthy of further study and emulation by more investors.

While we still don't know who owns this mysterious domain, this transaction itself is enough to boost industry confidence. Congratulations to Rick, and we look forward to more similar "domain name legends" unfolding.