Hubble Network finally secured Hubble.com after years of hard work.

In the domain name industry, some deals close quickly, while others require a long-term effort. Hubble Network's recent domain upgrade falls into the latter category.

The US-based technology company is building the world's first global Bluetooth® network, connecting satellites and terrestrial infrastructure. Its ambitious goal: to enable any standard Bluetooth device to connect virtually anywhere on Earth, without the need for a modem, custom hardware, or complex infrastructure.

To achieve this vision, the company turned to Hubble.com. Previously, Hubble Network had been using HubbleNetwork.com, hoping to find a domain that perfectly aligned with its brand and established global credibility.

According to the domain broker involved in the transaction, the acquisition was no easy task: "This acquisition took years of painstaking effort. Some assets come easily, while others are more difficult." This highlights the challenges many companies face in acquiring high-quality, sought-after domain names, which are often already owned by individuals or other organizations.

Hubble.com, a short form of .com, enjoys global recognition. The name itself evokes the Hubble Space Telescope, symbolizing exploration and forward-thinking innovation. While the exact transaction price has not yet been announced, industry observers estimate it to be in the seven figures.

This upgrade highlights the strategic value of carefully selected domain names. Beyond serving as a website address, a premium domain name can become the cornerstone of a brand's image, shaping first impressions and supporting long-term growth. Hubble's years of pursuit have once again proven that some names are worth the wait and effort.