Web3 naming platform Freename has taken another key step forward. Recently, the company announced its official ICANN-accredited domain name registrar status, enabling it to not only provide traditional internet domain name services but also expand its distinctive blockchain naming system.

Freename's beginnings differed from most domain name companies. From its inception, the company focused on the Web3 space, launching a solution that allows users to create their own blockchain-based top-level domains. This model allows individuals and businesses to not only own their own on-chain domains but also build new ecosystems around them, such as using them as wallet addresses, decentralized identities, and even issuing subdomains.
Earlier this year, Freename secured $6.5 million in funding, which helped the company expand rapidly and advance its application for and achievement of ICANN accreditation. With the launch of its registrar services, Freename is delivering on its promise to integrate traditional DNS with Web3 technology.

For users, this shift means more choice and fewer barriers. When searching for domain names, people are no longer limited to a single channel; they can freely switch between multiple paths. For example, users can register a common .com domain name for building a website or configuring email; they can also choose to register it as a Web3 top-level domain for use on-chain; or they can utilize Freename's existing extensions to register their own second-level domains.
Freename currently offers both real-world and blockchain domain names. Whether this model will gain widespread market acceptance and promote the further integration of DNS and Web3 remains to be seen.