In domain name investment, vision is everything. Eight years ago, Faraday Future (FF) purchased the FF.com domain for $1.4 million, a deal that garnered widespread attention. Now, FF is once again at the center of attention: On August 17th, the company unveiled its "EAI + Crypto" dual flywheel and dual bridge ecosystem strategy, announcing its full-scale entry into Web3 and launching its own crypto asset index, the "C10 Index."

FF's Web3 Ambitions
FF founder and co-CEO Jia Yueting stated, "If AI represents a new revolution in productivity, then crypto and Web3 represent a transformation in production relations." This statement clearly demonstrates that FF is no longer limited to car manufacturing; instead, through the integration of AI and Web3, it aims to build an ecosystem spanning the mobility industry and the crypto economy.
To this end, FF has established FFAI Crypto Treasury and Bridging Holdings Inc., which is fully responsible for its crypto asset treasury and bridging business. This move demonstrates that FF's investment in Web3 isn't just a trial run, but a strategic deployment.

The Role of Domain Names in Web3
In the digital age, domain names are more than just a company's address; they are unique "digital assets." A good domain name, like real estate in a prime location, is scarce and irreplaceable. FF invested heavily in acquiring FF.com as early as 2015, demonstrating its long-standing understanding of the value of domain names.
Now, the sale of FFEx.com through the DN.com platform has reignited market discussion. In the blockchain industry, "Ex" is almost synonymous with "Exchange," and "Ex" is widely used as an abbreviation for both centralized exchanges (CEX) and decentralized exchanges (DEX). Combining "FF" with "Ex" naturally leads to the idea of "FF Exchange" or the core entry point to the FF-related crypto ecosystem.

FFEx.com: A Bridge Connecting Tradition and the Future
With FF announcing the blockchain integration of its EAI electric vehicle assets and the creation of a hybrid ecosystem combining mobility, Web3, and blockchain, FFEx.com is the ideal domain name to host its crypto business. Whether launching a trading platform, developing digital assets, or building an ecosystem of applications in the future, this domain name offers a natural advantage as the official entry point.
In other words, FFEx.com is more than just a domain name; it has the potential to become a bridge between FF's traditional automotive industry and the future of crypto.

Domain Name Investment: A Golden Opportunity in the Web3 Era
Amid this wave, domain name investment is the most direct and reliable way for ordinary people to participate in Web3. Unlike highly volatile cryptocurrencies, premium domain names, due to their scarcity and uniqueness, offer greater long-term stability. Once aligned with corporate strategy or industry trends, their potential for appreciation is enormous.
Looking back, FF's $1.4 million purchase of FF.com now seems like a visionary investment. With FF's stock price rising from a low of $0.83 to a high of $3.60, market recognition of its new strategy is already evident. Domain names like FFEx.com, which align perfectly with FF's brand and Web3 strategy, hold immense future value.