According to public information on the Namecheap auction market, the English domain name Territory.com closed its auction on August 6, 2025, selling for $125,625 (approximately RMB 910,000) after receiving 57 bids.
First registered in 1995, Territory.com is a rare, legacy domain from the early days of the internet. Composed of the common English word "Territory," meaning "territory" or "domain," the domain has broad applicability across geography, politics, business, sports, and culture. This type of universal word is not only easily understood and memorized by international users but also highly adaptable for brand building across industries.

In the domain name market, the combination of a common English word and a legacy domain name has long been considered a valuable asset. These domains combine scarcity, international currency, and commercial potential, lending a sense of authority and market credibility to corporate brands. Domain names like Territory.com, which have been registered for nearly 30 years, have clear meanings, and are not restricted by industry, often attract multiple bids in public auctions.
The transaction price is mid-to-high for English-single-word domain names, demonstrating the continued stable demand and value retention of premium domain names in the current market. As businesses and investors increasingly prioritize online brand assets, high-quality, established domain names like Territory.com are expected to maintain high interest and market value in the future.