Recently, the German domain name Ferienhaus.de was successfully traded for 357,000 euros (about 414,156 US dollars), becoming a highlight case in the German national top-level domain name (.de) market in recent years, and once again highlighting the core value of high-quality industry keywords in the local market.

"Ferienhaus" means "holiday home" in German. It is a golden keyword in the tourism and short-term rental industry and has long-term stable business demand. Germany itself is a major tourist country in Europe, with many related short-term rental and real estate platforms. Owning this domain name will undoubtedly significantly improve brand recognition and search weight. As Germany's national top-level domain name, ".de" not only has a huge registration base, but is also one of the most trusted domain name suffixes for German users. The combination of keywords + local suffixes makes Ferienhaus.de an ideal brand entrance for accurately reaching the target market.
According to NameBio data, the transaction price of Ferienhaus.de has ranked sixth in the historical transaction list of .de domain names, once again proving the long-term recognition of high-quality domain names in the German market.

It is worth mentioning that .de is not the only national domain name (ccTLD) with market appeal. In other local markets, there have been several high-priced transactions that have attracted attention, such as:
Kredit.de – sold for $1,169,175
Cruises.co.uk and Cruise.co.uk – both sold for $1,099,798
Poker.de – sold for $957,937
Game.cn – sold for $512,307
123.cn – sold for $400,000
((All data above are from NameBio)

These transactions together demonstrate the unique advantages of national domain names in brand landing, localized marketing, search optimization, etc. For companies focusing on a certain country or regional market, high-quality ccTLD domain names are not only a digital asset, but also a traffic entrance and brand moat in commercial competition.