Watch.now sold for $79,988, setting a new record for the .now suffix

The domain name Watch.now was recently sold at a high price of $79,988, setting a new record for the highest transaction of the .now suffix. The transaction was facilitated by Top Domains. Just last week, Top Domains just brokered the sale of Love.now for $79,499, and the market heat has increased significantly.

"Watch" is a common, high-frequency, and easy-to-remember word in English, and it has a very high adaptability in commercial and brand applications. It can be used in multiple industries such as video content platforms, live broadcast services, film and television media, wearable devices, and monitoring systems, and has strong versatility and market imagination space. Combined with the .now suffix, "Watch.now" is concise and intuitive, which fits real-time scenarios such as "watch now" and "live broadcasting". The brand meaning is clear, and it has both practical value and marketing potential.

.now is a new generic top-level domain (gTLD) that will be open for registration in September 2024. Although it has been on the market for a short time, it has quickly attracted attention in the fields of media, technology, Web3, etc. due to its meaning of "now". Compared with traditional suffixes, .now emphasizes "immediacy" and "action", providing brands with a timely expression.

With the high price of Watch.now, the market performance of the .now suffix has gradually moved away from the trial stage and entered the period of substantial value release. For domain name investors, .now is becoming an emerging suffix worthy of attention; and for content platforms and creative brands, a .now domain name with clear semantics may be a weapon to strengthen brand memory and improve communication efficiency.