Straddle acquires Straddle.com and completes brand domain name upgrade

Payment technology company Straddle recently completed a domain name upgrade, and its official website has been moved from the original Straddle.io to Straddle.com. This acquisition not only enhances brand credibility, but also conforms to the trend of enterprises concentrating on .com domain names.

The Straddle.com domain name was first registered in 1999. It has been a parking page for many years and mainly generates revenue through PPC advertising. According to domaingang, the domain name is held by the well-known investment company Digimedia. The transaction price may be as high as six figures in US dollars, and the specific amount has not been disclosed.

Straddle is a company that provides A2A (account to account) payment solutions for enterprises. Its products cover identity authentication, anti-fraud, multi-party collection and other functions. This upgrade to a .com domain name will help enhance its professional image in the B2B payment field and enhance user trust.

In recent years, more and more startups have chosen to start with new suffixes such as .io and .ai, and then transition to .com after maturity to gain higher brand awareness and SEO advantages. Straddle's switch is a typical example of this trend.