Three big orders in one go! Sword.com sold for $1.5 million, and .org broke records!

In the latest transaction list disclosed by DNJournal, the well-known domain name broker Braden Pollock once again demonstrated his strong transaction ability and facilitated three heavyweight transactions: Sword.com was sold at a high price of $1.5 million, becoming one of the most watched .com domain names of the year; followed by r.org and forward.org, two .org domain names, sold for $375,000 and $100,000 respectively, directly rewriting the historical transaction rankings of the suffix.

This series of consecutive moves not only proves the strong appeal of high-quality domain names in the market, but also once again verifies that the brand's willingness to invest in digital assets continues to rise.

Sword.com: A super asset with high recognition, high symbolism, and high premium

"Sword" means "sword", which is an English keyword with great power and symbolic meaning, and is widely used in vertical fields such as games, film and television, fighting, military, and AI confrontation. Its simplicity, high recognition and clear meaning, combined with the most authoritative international mainstream suffix .com, give Sword.com a strong advantage in brand building, SEO performance and market liquidity.

The transaction price of $1.5 million is not surprising. This is a typical combination of "super brand word" + top suffix, which has wide adaptability worldwide and is likely to become a core brand asset in a certain niche in the future.

.org explosion: record-breaking r.org and forward.org

Perhaps the Sword.com transaction was not exciting enough, Braden immediately disclosed two high-priced sales of .org domain names, which quickly attracted industry attention.

r.org: sold for $375,000, breaking the highest transaction record in the history of .org suffixes. As a rare single-letter domain name, r.org is concise, unique, and highly extensible, with extremely high brand plasticity and symbolic value.

forward.org: sold for $100,000, becoming the second highest transaction in the history of the .org suffix. "Forward" means "forward", which has a positive meaning. Combined with the public welfare and credibility represented by .org, it is very suitable for non-profit organizations, social movements or public platforms.

These two transactions not only inject vitality into the .org market, but also break the stereotype of the "marginalization" of the suffix, showing that in emerging scenarios such as public welfare, education, and Web3, .org still has strong application space and market demand.

Three transactions with different styles but all very valuable, from .com to .org, from business to public welfare, show the diverse needs and upward momentum of the current domain name market. High-quality domain names are not only brand assets, but also scarce digital resources that can be added value and transferred.