Yishu.com successfully traded! DN.com once again facilitated the transaction of industry-level premium domain names

Recently, the high-quality double-pinyin domain name Yishu.com was successfully traded through DN.com. This old domain name, registered in 2002, has a clear meaning and high recognition. It can be widely used in multiple scenarios such as art transactions, collections, platform services, etc. It can be regarded as one of the core assets in the field of Chinese "art".

Why Yishu.com?

"Yishu" is the pinyin of "art". It has a clear meaning in the Chinese context and covers a wide range, including traditional art, contemporary art, digital collections and other related industries. As a double-pinyin domain name, Yishu.com is simple and easy to remember, easy to input, and particularly suitable for the usage habits of Chinese users.

This domain name was used as the official website domain name by the digital collection platform "期贰壹" in 2022. At that time, the market speculated that the transaction amount may have exceeded one million yuan. This transaction again also reflects that the domain name continues to receive attention and recognition in the art-related field.

The global value of "art" domain names from Art.com

Globally, "art" domain names are also valued. Take the English domain name Art.com as an example. In the 1990s, when the Internet was still in its early stages of development, this domain name was acquired for $450,000 and was turned into an online art sales platform by the buyer. Subsequently, Art.com received tens of millions of dollars in financing from venture capital firms such as Benchmark Capital and Softbank, and was acquired by Getty, a world-renowned photo library, for $115 million in less than two years.

In 2018, Art.com was acquired by Walmart. At that time, the website's annual sales exceeded $300 million. Although the transaction price was not disclosed, the industry generally estimated that its brand and domain name value was between $30 million and $50 million. As an English domain name directly corresponding to "art", the development history of Art.com fully illustrates the long-term strategic value of category domain names in vertical fields.

The art market continues to expand, and the value of domain names grows simultaneously

According to the latest data in 2025, the total size of the global art market reached $350 billion, an increase of more than 75% over the previous year. Among them, the Chinese market is particularly prominent - the total transaction volume in 2025 will reach 168 billion US dollars, accounting for nearly half of the global share (48%).

The growth of art consumption has also driven the development of online platforms. In 2025, the global online transaction volume of art will be 45 billion US dollars, a significant increase from 2024. This trend shows that high-quality and easy-to-spread domain names will become a key tool for online platforms to attract users and build brands.

Chinese domain names are gaining more and more attention

With the continuous increase in policy support for cultural and creative industries and art-related industries in my country, including the establishment of a 100 billion cultural industry investment fund, more companies and investors are paying attention to art-related projects. At the same time, the public's interest in art collection continues to heat up, and the number of participants increases year by year.

In this context, Chinese double-spelling domain names such as Yishu.com not only have clear industry attributes, but also have good use value and commercial potential. In the future, whether it is used for website construction, brand upgrades, or long-term holding as digital assets, it has practical significance.

Perhaps in the near future, we will see Yishu.com again on a new art platform.