Scale AI receives $14.3 billion investment from Meta, and uses dual domain names of .com and .ai

On June 13, 2025, artificial intelligence company Scale AI announced the completion of a new round of financing of $14.3 billion, led by Meta (formerly Facebook), and the company's valuation has risen to more than $29 billion.

Founded in 2016, Scale AI focuses on providing high-quality training data for large language models and autonomous driving systems, and its clients include OpenAI, Microsoft, Meta and other leading companies. With the development of generative AI, the demand for data annotation and processing has surged, and Scale plays an increasingly critical role in the entire AI industry chain.

In addition to business expansion, Scale AI's layout in brand protection and domain name strategy is also worthy of attention.

The company currently uses two top-level domain names, scale.com and scale.ai, for different scenarios and audiences. This combination not only ensures the company's recognizability in the traditional Internet ecosystem, but also conforms to the trend of the artificial intelligence industry generally adopting .ai domain names.

As the earliest generic top-level domain name of the Internet, .com has long enjoyed high recognition and stable traffic performance among global companies, and is still an important foundation for brand building.

At the same time, .ai is widely used in AI-related projects because it is consistent with the abbreviation of "Artificial Intelligence". As of mid-2025, the number of .ai registrations has exceeded 1.2 million, becoming a popular choice for emerging technology companies.

Scale AI's dual-domain parallel strategy can, on the one hand, cover a wider range of traffic entrances and user habits, and on the other hand, it can also help reduce the risk of domain name preemption and enhance the brand's global unity and professional image. Similar practices are already common in the field of AI. For example, OpenAI has enabled openai.com, and many start-ups generally give priority to registering the .ai suffix to strengthen industry attributes.

As the scale of the AI ​​industry continues to expand, companies' layout of digital assets has received more and more attention. Domain names, as a key component of corporate online identity, have gradually evolved into a part of brand strategy.