Ali's new species "Rhino Smart Manufacturing" debut:keep it secret for three years,enable this domain name!

On the afternoon of September 16th, the Alibaba New Manufacturing Conference and the unveiling ceremony of the Rhino Smart Manufacturing Factory officially kicked off.

Project One: "Rhino Smart Manufacturing" Makes Its Debut

As early as September 14th, a mysterious invitation with the message "A new animal will appear at the Alibaba Zoo on September 16th" had sparked speculations. The invitation featured a footprint in the shape of a plum blossom. Today, the mystery was finally unveiled! Alibaba's product lineup, known as the "Alibaba Zoo," welcomed a new member - the rhinoceros.

With the unveiling of the global first new manufacturing platform created by Alibaba, the Rhino Smart Manufacturing, the Alibaba New Manufacturing's "Project One" - the "Rhino Smart Manufacturing Factory," also began its official operation in Hangzhou on the same day.

There is news that the new manufacturing platform "Xunxi" will also go live today (September 16th). "Xunxi" is positioned as a digitalized and intelligent manufacturing platform specially designed to serve small and medium-sized enterprises. Prior to this, "Rhino Smart Manufacturing" operated internally under the name "Xunxi" for three years, keeping it strictly confidential.

Maintaining strict confidentiality before launching new businesses has always been Alibaba's practice. For instance, Taobao was secretly developed for a month in 2003 before going live with the double-spelled domain name taobao.com. DingTalk was secretly developed for a year in 2014 before launching with the domain name dingtalk.com. Hema Fresh, in 2017, was secretly developed for two years before launching with the domain name freshhema.com. Considering the three-year secrecy level for the new business "Xunxi," it is undoubtedly significant.

"Xunxi" is using the brand domain name xunxi.com, just like other "Alibaba Group" animal-themed domain names. This domain name was registered in 2004 and carries the meaning of "information," which is a homophone of "Xunxi," aligning well with the brand while conveying the characteristics of the new manufacturing platform. Currently, xunxi.com redirects to xunxi.alibaba.com, an Alibaba Group subpage, indicating that Alibaba has already secured the domain name and made domain layout preparations. This platform is currently open only to specific Taobao accounts.

Alibaba has been making frequent moves recently. At the end of August, they announced their entry into the beauty service industry by investing in the platform "HeLiJia," with the official website domain name helijia.com. Earlier this month, Alibaba Health's app was officially renamed "Yilu," marking another addition to the "animal series" with the introduction of the wise rhinoceros!

Why the enthusiasm for using animals as brands or domain names?

Animals are generally well-known to the public, making it easy to establish emotional and memorable connections. The characteristics of animals often share commonalities with a company's products, services, or shapes, gradually integrating with the company's essence and culture, becoming part of the brand.

Similarly, due to the uniqueness of animal domain names, they tend to create a sense of familiarity among users, without a heavy commercial aura, making them more memorable and relatable. Moreover, Pinyin domain names are unique to Chinese culture, making them easy to remember and input, with strong brand relevance in the domestic market.

The rhinoceros symbolizes steadiness and might, and Alibaba named it "Xunxi," implying a swift-moving rhinoceros. As the representative of Alibaba's "New Manufacturing," it is hoped that this rhinoceros will bring unique highlights to the industry!