45.com changes hands for $1.8 million, and hard currency digital domain names explode again

Web3 project Lucky45 officially announced on the X platform that it has successfully acquired the top digital domain name 45.com for $1.8 million, which has attracted great attention from the domain name circle and the Web3 industry. The official post said: "The most iconic number in the Web3 world now belongs to Lucky45."

The domain name has been officially enabled. Visit 45.com to view the new landing page of the project. The page reads: "Lucky45 is not just a lottery." They are building a modular on-chain entertainment platform, starting with lottery and gradually expanding to immersive games, NFT-driven governance systems, and community-led reward mechanisms.

The high requirements of Web3 startups for domain names are once again highlighted: a high-quality domain name is often one of the most worthwhile assets to invest in during the project startup phase.

In recent years, with the rapid development of blockchain, cryptocurrency, and decentralized applications, the Web3 team has increasingly valued the brand value of domain names. In particular, two-digit .com domain names like 45.com are not only extremely scarce (only 100 in the world), but also have many advantages such as global universality, strong memorability, and no language restrictions, so they are highly favored.

In fact, digital domain names have long maintained high popularity and high prices in the market. The following are some of the high-value transaction cases that have been disclosed:

114.com: US$2.1 million

37.com: US$1.96 million

588.com: more than US$1 million

45.com: US$1.8 million (this time)

In addition to the high price, these short digital domain names are often accompanied by strong brand potential and business extension capabilities. In the Chinese market, the most representative success story of digital domain names is undoubtedly 58.com.

The domain name was acquired and used by Yao Jinbo, the founder of 58.com, in his early years. It has now become one of the iconic brand domain names in the field of classified information on the Chinese Internet. It can be said that since its inception, 58.com has brought extremely high traffic entry and trust endorsement to enterprises, and its value has increased by more than a hundred times.

This case also provides a clear signal to many companies and investors: high-quality digital domain names are not only brand tools, but also long-term assets.

Because of this, digital domain names have always maintained a strong market demand worldwide, and have a wide range of applications in many fields such as AI, finance, game platforms, and e-commerce.