Amazon launches two new gTLDs, .talk and .fast are expected to be launched in August

After launching three new generic top-level domains (gTLDs) this year, .free, .hot and .spot, Amazon plans to launch two previously unused gTLDs in August 2025: .talk and .fast. According to the latest notice submitted by Amazon to ICANN, these two domains will open a priority registration period from August 26 to September 25, and will be fully open to the public for registration thereafter.

Although Amazon has not yet announced a specific operation plan, according to its practice when launching new domains in May, .talk and .fast are likely to set up a five-day "early access period" to provide premium registration opportunities to attract early entrants.

The actual use of these two new domains has not yet been clarified, but from the naming point of view, these two words have a high degree of brand adaptability and semantic flexibility. Among them, .talk is suitable for voice communication, podcasts, social applications and other fields, while .fast is closer to logistics, high-performance technology or racing service scenarios.

It is worth mentioning that Amazon actually applied for .talk and .fast as early as 2012, but the launch rhythm was not clarified until today. This is also the latest progress of Amazon's gradual release of one of the 26 gTLDs it holds.

In addition, Amazon also owns and actually uses some "dot brand" domain name resources, such as .audible. Although it is not yet open to the public for registration, the domain name was once unveiled in the Kentucky Derby in 2018 as audible.horse, creating an exclusive page for a participating horse named "Audible", demonstrating the potential marketing value of brand domain names.

As traditional domain name resources become increasingly saturated, large companies are turning to gTLD operations to expand brand digital assets. Although Amazon has not promoted its own domain names on a large scale in recent years, the simultaneous launch of .talk and .fast may indicate that its gTLD strategy has entered a new stage.

As for whether these two domain names can drive more registration interest, it still needs to be verified by market reaction.

Source: Domain Incite