UIG.com sold for $280,000

The price of the three-letter .com domain name UIG.com was officially revealed recently, as high as $280,000. Although the transaction was announced as early as March this year, the price was not made public until now, which immediately attracted widespread attention in the industry.

This transaction amount also refreshed the highest price of three-letter .com domain names in public reports so far in 2025, reflecting the continued high value of such assets in brand strategy.

The terminal buyer appeared: Utility Innovation Group completed brand upgrade

The buyer is the American company Utility Innovation Group, a company focusing on energy and utility innovation. The company previously used the lengthy UtilityInnovation.com, which was not conducive to brand communication and user memory. Now the use of UIG.com is undoubtedly an accurate and efficient brand upgrade.

The three letters UIG correspond exactly to the first letters of the company name, which is concise and intuitive, and almost no explanation is needed to strengthen the brand impression. This also proves once again that the strategic value of three-letter .com domain names in corporate digital identity cannot be ignored.

High matching is still the key to premium of three-letter domain names

There are only 17,576 three-letter .com domain names in the world, most of which have been used by enterprises, and the circulation resources are extremely limited. This type of domain name is not only short and easy to remember, but also more brand-adaptable, so it always remains highly active in the market.

Take Utility Innovation Group as an example. Although its original domain name UtilityInnovation.com has a complete structure, it is weak in communication efficiency, user memory and international use. In contrast, UIG.com has almost zero learning cost and accurately conveys the brand, highlighting the actual value of three-letter .com domain names at the strategic level.

The transaction of UIG.com also once again confirms that high matching is the key logic of domain name premium.