Shine.co domain name sold for $80,000

Recently, domain name investor Joshua Schoen announced on the X platform that the domain name Shine.co was sold for $80,000, which attracted the attention of the domain name circle.

"Shine" is a word widely used in brand naming, meaning "shining", which is common in the fields of health, beauty, technology and education. Many international brands and startups use "Shine" as their company names, making it a high-demand brand keyword.

At present, Shine.com has been used for many years. As an alternative with a simple structure and easy to remember, Shine.co has a high practical value in brand building. Although .co was originally the national domain name of Colombia, it is now widely used as an abbreviation for "company" and has been adopted by many companies around the world.

Shine.co has not disclosed the buyer's information in this transaction, and the domain name has not yet been activated. Whether it is a defensive acquisition of the brand or an advance preparation for the layout of new projects, this transaction reflects the continued appeal of high-quality one-word domain names in non-.com suffixes.

Against the backdrop of the accelerating digitalization of enterprises, concise domain names that match the brand name are still important assets for enterprises to establish online identities in the global market.