AI startup uses Pickle.com to upgrade its brand domain

Recently, Pickle, a startup focusing on artificial intelligence video generation technology, announced that it has completed a major brand upgrade and officially used the domain name Pickle.com to replace the previously used GetPickle.ai. This upgrade is not only part of the brand strategy, but also reflects the company's emphasis on long-term development.

Founded in 2024, Pickle is a Korean company focusing on AI video "avatar" technology. Users only need to upload personal videos to generate a digital avatar that can perform real-time lip syncing with a delay as low as 0.3 seconds. This technology is rapidly attracting the attention of creators, content workers and remote office fields. Since its launch, Pickle has accumulated more than 1,000 paying users, showing a good market response.

The Pickle.com that was activated this time was registered in 1995 and is a long-standing word-based generic domain name. Previously, the domain name was not listed for sale on the open market, but has been in actual use. Judging from current signs, Pickle.com is likely to be acquired privately directly from the previous holder. This kind of transaction in the primary market is not uncommon in the acquisition of top-level generic domain names, which often means that the acquirer has paid a considerable amount of money in exchange for the exclusive use of the domain name.

From GetPickle.ai to Pickle.com, Pickle has taken an important step in brand advancement: first, the limitations brought by the prefix (Get) are removed, and second, the transition from the .ai suffix to the .com generic top-level domain name makes the brand more global, long-term and platform-based. In terms of user mind, search engine weight, cooperative communication and other dimensions, Pickle.com obviously has a higher recognition and trust.

It is worth noting that Pickle, as a common English word, has a friendly and easy-to-remember meaning and is highly scalable and malleable, which means that the domain name is not only suitable for the current AI video field, but also has strong support for the expansion of other product lines in the future. This is exactly the same as the common word strategy chosen by top brands such as Apple.

With the simultaneous upgrade of technology and brand, the launch of Pickle.com not only improves the user access experience, but also indicates that the startup is moving towards a higher level of development. As competition in the AI ​​field becomes increasingly fierce, strong domain name resources may be one of the important weapons for brands to break through.