Big news:After "Anjia",another domain name with tens of millions of real estate was sold and launched!

With the advent of the "Internet+" era, the traditional real estate industry has been impacted, and the digitization of the real estate sector has begun. As a crucial component of digitization, domain names are indispensable.

In 2020, the BuyHouse.com team invested millions to acquire the top-level domain "买房" (maifang.com) in the real estate industry. They developed and launched a specialized new home marketing platform called BuyHouse.com. It is a one-stop platform for buying new homes, primarily driven by Internet+ technology and focused on real estate transactions.

This strategy is reminiscent of what Lei Jun did when he invested millions to acquire the domain "买车" (maiche.com) for his automotive venture. These keyword-based domains are chosen to provide users with instant recognition of the website's purpose, enhancing industry identification. Maiche.com has already become "买车网" (BuyCar.com), and "买房" (BuyHouse) is similarly memorable and highly recognizable, making Maifang.com one of the most valuable domain names in the real estate industry.

In the realm of property websites, keywords related to "房" (house), "楼盘" (property), "居" (residence), "家" (home), and "house" are extremely popular for building real estate websites, and domain names associated with these keywords are highly sought after. Many outstanding companies have adopted such industry-related domains.

For example:

1. 楼盘网 (Loupan.com): Founded in 2011, it's a comprehensive real estate network service platform recognized by both domestic and international real estate media. The founder recognized the importance of brand domain names and acquired Loupan.com as the official website domain.

2. 找房网 (Zhaofang.com): Originally known as 98房产网 (98.com), this data-driven property service platform acquired the double-spelled domain "找房" (Zhaofang.com) in 2018 for strategic branding.

3. 一房网 (ifang.com): Established in 2016, it provides internet technology and financial information services to real estate agents and facilitates buying, selling, and renting properties. They secured the million-level domain ifang.com in 2015 as their official website domain.

4. 乐居 (Leju.com): Leju is a leader in China's real estate circulation services sector. They initially acquired the domain eju.com but later purchased the brand double-spelled domain Leju.com to reinforce their online presence.

These prominent real estate websites have opted for Pinyin domain names, especially those associated with "fang" (house), "jia" (home), "lou" (building), "ju" (residence), and others related to real estate. These domains not only bring in their own traffic but also provide strong industry identification. Pinyin domains are popular in China because they align with the way the masses remember and access websites, offering significant benefits to businesses.

As the Internet economy continues to influence the real estate sector, choosing a concise, brand-relevant, and user-friendly premium domain name becomes a vital way for enterprises to gain trust, prevent brand confusion, and stand out among competitors. Examples like Lianjia.com, KE.com (Beike Zhaofang), and Anjuke.com under the 58 Tongcheng Group demonstrate that a high-quality platform must have a memorable domain name to leave a lasting impression on users.