Big news:After "Anjia",another domain name with tens of millions of real estate was sold and launched!

Investment 07 Sep 2023 02:22:03 PM By:DN platform editor
Abstract:

With the advent of the "Internet+" era, the traditional real estate industry has been impacted, and the digitization of the real estate sector has begun. As a crucial component of digitization, domain names are indispensable.In 2020, the Bu

With the advent of the "Internet+" era, the traditional real estate industry has been impacted, and the digitization of the real estate sector has begun. As a crucial component of digitization, domain names are indispensable.

In 2020, the BuyHouse.com team invested millions to acquire the top-level domain "买房" (maifang.com) in the real estate industry. They developed and launched a specialized new home marketing platform called BuyHouse.com. It is a one-stop platform for buying new homes, primarily driven by Internet+ technology and focused on real estate transactions.

Big news:After

This strategy is reminiscent of what Lei Jun did when he invested millions to acquire the domain "买车" (maiche.com) for his automotive venture. These keyword-based domains are chosen to provide users with instant recognition of the website's purpose, enhancing industry identification. Maiche.com has already become "买车网" (BuyCar.com), and "买房" (BuyHouse) is similarly memorable and highly recognizable, making Maifang.com one of the most valuable domain names in the real estate industry.

In the realm of property websites, keywords related to "房" (house), "楼盘" (property), "居" (residence), "家" (home), and "house" are extremely popular for building real estate websites, and domain names associated with these keywords are highly sought after. Many outstanding companies have adopted such industry-related domains.

For example:

1. 楼盘网 (Loupan.com): Founded in 2011, it's a comprehensive real estate network service platform recognized by both domestic and international real estate media. The founder recognized the importance of brand domain names and acquired Loupan.com as the official website domain.

2. 找房网 (Zhaofang.com): Originally known as 98房产网 (98.com), this data-driven property service platform acquired the double-spelled domain "找房" (Zhaofang.com) in 2018 for strategic branding.

3. 一房网 (ifang.com): Established in 2016, it provides internet technology and financial information services to real estate agents and facilitates buying, selling, and renting properties. They secured the million-level domain ifang.com in 2015 as their official website domain.

4. 乐居 (Leju.com): Leju is a leader in China's real estate circulation services sector. They initially acquired the domain eju.com but later purchased the brand double-spelled domain Leju.com to reinforce their online presence.

These prominent real estate websites have opted for Pinyin domain names, especially those associated with "fang" (house), "jia" (home), "lou" (building), "ju" (residence), and others related to real estate. These domains not only bring in their own traffic but also provide strong industry identification. Pinyin domains are popular in China because they align with the way the masses remember and access websites, offering significant benefits to businesses.

As the Internet economy continues to influence the real estate sector, choosing a concise, brand-relevant, and user-friendly premium domain name becomes a vital way for enterprises to gain trust, prevent brand confusion, and stand out among competitors. Examples like Lianjia.com, KE.com (Beike Zhaofang), and Anjuke.com under the 58 Tongcheng Group demonstrate that a high-quality platform must have a memorable domain name to leave a lasting impression on users.

Trader Joe's Loses TraderJoe.com Cybersquatting Complaint Against

Trader Joe's Loses TraderJoe.com Cybersquatting Complaint Against "Trader Joe"

Trader Joe's filed a dispute with WIPO under the Uniform Domain Name Dispute Resolution Policy (UDRP), but the domain name owner has said he registered the domain name as a financial trading site for the general public.

Industry Information 27 Feb 2024 04:02:53 PM

High-value domain Dog.ai fails to pay at $47,155 auction

High-value domain Dog.ai fails to pay at $47,155 auction

The sale of the untimely renewed domain name Dog.ai for $47,150 (roughly Rs. 340,000) earlier this month was void, as the auction winner apparently failed to pay. The domain is currently up for auction with a few days left; there are

Industry Information 27 Feb 2024 11:58:45 AM

Domain name market declines in 2023, but .ai domains perform strongly

Domain name market declines in 2023, but .ai domains perform strongly

The report is based on 145,100 aftermarket domain sales recorded by NameBio in 2023, totaling slightly over $139 million. At least from the NameBio data, it can be seen that the dollar volume of domain market transactions decreased by 21.2%

Industry Information 26 Feb 2024 04:14:39 PM

Not to be missed! Schedule of major global domain name summits in 2024

Not to be missed! Schedule of major global domain name summits in 2024

More exciting domain summits are coming up in 2024. Here are the dates and locations of upcoming domain summits in 2024 across the globe. Let's take a look at these important events.

Domain Summit 26 Feb 2024 12:05:24 PM

Loft.ai sells for $50,000 for real estate AI project

Loft.ai sells for $50,000 for real estate AI project

According to overseas media, another word domain name Loft.ai has been successfully traded for $50,000 (about RMB 359,000), which was registered in September 2018, with the prefix Loft meaning "loft and small room". The domain name

Industry Information 23 Feb 2024 04:26:36 PM

Worth Watching! The one word domain name Cocktail.com sold for 6 figures USD!

Worth Watching! The one word domain name Cocktail.com sold for 6 figures USD!

Recently, two other highly anticipated domain name transactions have also attracted people's attention. The domain "Bet.bet" was sold for $600,000 (approximately 4.3 million RMB), while the numerical and word combination domain Bet789.com

Industry Information 23 Feb 2024 03:17:34 PM

Big news:After