From .com.cn to .com,these companies love good domain names deeply!

Recently, I noticed that the official website domain of the well-known classified information website, Ant Classified Information System, has changed from mymps.com.cn to mayicms.com, and the original domain can no longer be accessed.

mymps (Ant Classified Information/Local Portal System) is a website building system based on PHP and MySQL, providing a perfect solution for setting up classified information and local portal websites on various servers. Its Chinese name is "蚂蚁分类信息系统," and the English name is "mymps."

The original domain name, mymps.com.cn, was a combination of words, meaning "我的微处理系统" (My Micro Processing System). The new domain name, mayicms.com, follows the pinyin "蚂蚁" (mǎyǐ) for "ant" and the word "cms" for "content management system," aligning with the brand "蚂蚁内容管理系统" (Ant Content Management System). Clearly, compared to the old domain, mayicms.com appears cleaner and more concise without a long tail suffix, and the .com extension is more suitable for international market promotion.

From a long-tail combination domain to the current mayicms.com, this change serves not only as a means of protecting the brand's resources but also as a way to enhance brand recognition and provide a better brand experience for users. Many successful companies have also undergone brand domain name upgrades.

NetEase Youdao

In the early years, Youdao's domain was yodao.com, but to upgrade the brand, they officially switched to youdao.com in 2008. Currently, NetEase Youdao also protects domains such as youdao.net, youdaoyun.cn (Youdao Cloud), "网易会" (wangyihui.com/.com.cn/.cn/.net), yodao.net/.cn, and "有道考试" (ydks.com), demonstrating comprehensive brand protection. NetEase Youdao has become a significant player in NetEase Education, with a market value of $3.324 billion.

Qixin Group

Qixin Group, which owns the two-letter domain QX.com, initially used the domain fsmeeting.com for their video conferencing brand "好视通" (Haoshitong). Later, they acquired the three-letter domain haoshitong.com and currently use the three-letter domain HST.com. Compared to the previous two domains, the new domain HST.com is shorter and more memorable, making it an ideal choice for brand upgrading.

In 2017, Qixin Group spent eight figures to acquire the first-pinyin domain QX.com, replacing the old domain comix.com as the official website domain for Qixin Group. The company successfully went public on the Shenzhen A-share market in 2009 and currently has a market value of ¥11.965 billion.

In summary, whether it's Ant Classified Information, NetEase Youdao, or Qixin Group, their initial goal in acquiring domain names is brand protection. It helps users identify the brand more easily and find the online entrance, while also safeguarding the company's brand assets and increasing brand influence.

In the age of the internet, the role of domain names is no longer just for user convenience in memory and input; it's more about making a brand's significance more prominent. As the industry continues to develop, there will be more high-quality domain names being acquired, used, or protected. Owning a good domain name early on will be a powerful asset for companies to stand out in fierce competition!