88.com was acquired,let’s take a closer look at the best game domain names!

In recent years, the gaming industry has become a hotbed in the era of the internet, driving the rapid growth of esports and livestreaming. For game companies, as long as they have sufficient capital, both in terms of technology and user experience, there's no problem. The only thing they need to compete for is the gateway to their games, and a good domain name is a key part of that gateway. Therefore, it seems that the consensus in the gaming industry is that a memorable domain name is a must for running a successful game website!

However, acquiring domain names that fit the gaming industry can be quite challenging. Currently, the most commonly used domain names in the gaming industry are short numerical and letter domain names. Here, we'll list 10 top-tier domain names used in the gaming industry to give you an idea of what domain names are used for the games we play.

1. 37.com

Registered in 1998, this domain is now the official website for the 37 Games platform, a subsidiary of Sanqi Interactive Entertainment, with a current market value of 100.48 billion RMB. In 2014, it was acquired for over 210 million USD and replaced the previous domain, 37wan.com. The company also owns popular gaming platforms like 37 Mobile Games (37.com.cn) and 37GAMES (37games.com) for global gaming operations.

2. 51.com

Registered in 1998, this domain was purchased by Pang Shengdong in 2005 for 980,000 RMB, setting a record for domain acquisition in China at the time. It now serves as the official website for the 51 Games platform. 51 Games, a subsidiary of Shanghai Black Tangerine Interactive Network Technology Co., focuses on gaming and has expanded into internet film and television, celebrity livestreaming, mobile VR, and more.

3. 61.com

Registered in 1998, this domain was acquired by Taomee Network in 2009 for several million RMB and is now the official website of Taomee Network. Taomee Network, founded in 2007, is the first company in China to create online virtual communities for children's entertainment and education.

4. 88.com

Recently, Perfect World launched 88.com as the Perfect Email website. Perfect World is a leading game developer and film production company in China, with a current market value of 81.6 billion RMB. They also use the double-pinyin domain "wanmei.com" for their official website and own several other premium domains like "766游戏网" (766.com), "178游戏网" (178.com), and "艺气山直播" (173.com).

5. 99.com

This domain serves as the official website for 99 Game Network and was acquired by NetDragon for millions of USD in 2014. NetDragon, established in 1999, is a leader in China's online gaming and mobile internet application industries. They also own the two-digit domain "11.com" and "101.com" for their "华渔" education platform.

Letter Domains

6. KK.com

KK.com is the official website domain for Tianjin Zitong KK Community's "Dokool Games." It's a valuable two-letter domain and was purchased by a Chinese individual overseas for a rumored 14.61 million RMB in 2013. In 2017, Baidu Games began using this high-value domain, which is currently operated by Tianjin Dokoo Zitong Technology Co., Ltd.

7. GG.com

Registered in 1997, GG.com is a two-letter domain with significant value. It was previously the official website for a foreign horse racing website but was acquired by Xu Jun in July 2015 for a rumored 10 million RMB. It now serves as the official website for "哥哥游戏" (Brother Games), owned by Suzhou Gezhe Network Technology Co., Ltd., and they also use gg.com/.cn for their gaming platform.

8. NN.com

In April 2019, this multi-million-dollar domain was acquired by Shanghai Thunder Fire Network Technology Co., Ltd. The company's product, "雷神网游加速器" (Thunder Fire Online Game Accelerator), focuses on network game acceleration and has millions of users worldwide, ranking among the top three in the industry.

9. XD.com

Currently the official website domain for Shanghai Xindong Network Co., Ltd., Xindong Network is a company that specializes in web and mobile game development and distribution. XD.com was acquired by Xindong Network for a rumored 800,000 RMB, a price that has significantly appreciated over the years. Additionally, the company owns premium domains like ro.com, which serves as the official website for the game "仙境传说RO" (Ragnarok Online) and is rumored to have been acquired for a staggering 60 million RMB.

10. XF.com

Registered in 1994, XF.com has been involved in several high-value transactions, with the most recent one reaching millions of RMB. It now serves as the official website for "仙峰游戏" (Xianfeng Games), owned by Suzhou Xianfeng Network Co., Ltd. The acquisition of XF.com was part of their branding strategy to replace the previous domain, 5199.com.

Simplicity is the key to excellence, and the simpler the domain name, the higher its economic and communicative value. Domain names like 88.com, 99.com, GG.com, and KK.com are highly sought after due to their rarity and versatility. Short, memorable domain names can create strong brand effects and generate significant revenue. These gaming platforms have all achieved extraordinary success, thanks in part to their choice of premium domain names.

Gaming companies, more than other industries, rely on the internet, and a domain name serves as a crucial gateway to their success. While money can buy many things, premium domain names are often hard to come by. A good domain name not only acts as a storefront for a company but also boosts website traffic and attracts users. A simple and memorable domain name can eventually become a brand and bring substantial returns. The companies mentioned in this article have all benefited from their investment in high-quality domain names.