Tennis streaming platform Tennis TV acquires the Tennis.TV domain name!

Recently, tennis streaming platform Tennis TV successfully acquired the clean Tennis.TV domain name, a major step forward for its branding.

Tennis TV has long used TennisTV.com as its official website domain name, and the acquisition of the .TV extension is ideal for many video content platforms, as its simplicity and relevance will help improve brand communication and user experience. Currently, users visiting Tennis.TV will be automatically redirected to TennisTV.com, indicating that the brand will gradually integrate the new domain resources.

Domain name valued at $500,000

According to the history of Screenshots.com, which is owned by DomainTools, the Tennis.TV domain name was listed for sale on the domain sales platform in 2017, with a price tag of $500,000 at the time. Although the exact amount of this transaction has not been disclosed, Rob Schutz of Snagged.com mentioned that details of the deal could not be disclosed due to a non-disclosure agreement. However, it is clear that the acquisition of this domain name is an important step in Tennis TV's long-term investment in the brand.

The Unique Value of the .TV Domain Name

One of the top-level domains, .TV originated as a Tuvalu country code domain, but is favored by media and video platforms around the world because of its direct association with the word “television. For a streaming service like Tennis TV, the launch of Tennis.TV not only optimizes the brand name, but also reinforces the platform's video attributes to its target audience, increasing brand credibility and appeal.

Industry Trend: The Importance of Upgrading Domain Names for Brands

In recent years, many well-known brands have been acquiring shorter, more relevant domain names to enhance their online presence and user recall, and Tennis TV's acquisition of Tennis.TV is a successful example of the importance of domain names to a brand's strategy, and a reminder to other companies that a good domain name is not just a gateway to a website, but also a part of the brand.

Tennis TV's move will bring its brand higher global exposure and further consolidate its position in the tennis streaming service space. In the future, tennis fans will be able to easily access content by simply remembering the concise address of Tennis.TV.