Terminal Acquisition!HO.com two-letter domain name revealed to be for sale for branding upgrade

According to sources familiar with the matter, the two-letter domain name HO.com has been successfully sold recently, and the buyer is Harrelson's Own, which plans to use it for the upgrade of the brand domain name harrelsonsown.com. The amount of the sale has not been disclosed yet. At present, typing HO.com will redirect to harrelsonsown.com, and HO.com will be fully activated in the near future.

The upgrade not only enhances the brand image, but also further emphasizes the scarcity value of two-letter domain names, which are once again decreasing in the market.

Harrelson's Own is a company specializing in natural plant extracts and health supplements, with core products including high-quality CBD to help users relieve stress, improve sleep and enhance overall health.

HO.com was registered in July 1995, 29 years ago today. “HO” is an acronym for the Harrelson's Own brand. In colloquial or online chatting or texting scenarios, “HO” can stand for “hold on”, which means “wait a minute; hold on”. It is a very simple and easy to remember quality domain name.

Many companies in China are currently using two-letter domain names, such as JD.com for Jingdong, MI.com for Xiaomi, KE.com for Shell, IQ.com for Aqiyi, QQ.com for Tencent, and so on.

Two letter domain name characters are short, easy to remember and easy to lose, improve user experience, and more conducive to brand promotion. Strong global universality helps enterprises to expand international market and establish international brand image. Its scarcity brings collection and investment value, and its flexible application can help enterprises stand out in the Internet market and enhance brand recognition and competitiveness.