Slice successfully acquired the matching domain name Slice.com for eight years!

Ilir, founder and CEO of pizza brand Slice, recently announced on X that after 8 years of hard work, Slice has finally managed to acquire the coveted branded domain name Slice.com, and although the purchase price is undisclosed, industry experts estimate that the premium one-word domain name could be worth millions of dollars.

Slice is a company that specializes in providing technology, marketing and operational solutions for independent pizza restaurants. By helping these local restaurant businesses, Slice has established a broad presence in the local market. Consumers order food through Slice and support their local pizzerias, resulting in a solid network of community relationships.

Since 2016, the company has been using SliceLife.Partners as its operational domain name. While the domain was functional, it was slightly lacking in brand fit and recognition. Acquiring Slice.com was a smart move, and typing in the domain name Slice.com has now redirected to SliceLife.Partners.

slicelife.partners

The domain name Slice.com was registered in April 2001 and has been around for 23 years. The word “Slice” means “thin slice” or “share” in Chinese, which is a perfect fit for the pizza industry and brand positioning.

Domain name upgrades are very common in the Internet industry, and the following are examples of recent publicly reported domain name upgrades:

Honor Honor will officially upgrade from “hihonor.com” to “honor.com”.

Jewelry company GLD is moving its website from TheGLDShop.com to GLD.com.