High Price Sold! These companies were exposed to spend millions of dollars on domain names!

Many startups are coming to realize that using a premium domain name that matches their brand name is a smart choice worth investing in. These founders who have successfully purchased top-level domains are eager to share their stories and show how these domains add value to their brands.

So, who spends over a million dollars on domain names?

1, Friend.com was acquired for $1.88 million dollars

In July of this year, Friend, an artificial intelligence companion “necklace”, announced that it had successfully acquired the domain name Friend.com, which matches its brand name, for $1.88 million. According to the company's founder, Avi Shiffman, the domain name was purchased in installments, and has already recouped its cost.

Friend.com was registered in January 1995 and has been around for 29 years. The domain name means “friend” in Chinese, which is a perfect match for the product “Artificial Intelligence Companion”.

Friend.com website

2、Public.com was acquired for 900,000 dollars.

In August, the CEO of investment app Public revealed on X that they had acquired the ultra-premium domain name Public.com for $900,000. Public is a social investment platform that allows users to share and discuss investment ideas with others by investing in stocks and cryptocurrencies. In order to promote their brand, Public understands the need to instill trust in their users immediately, and that it is worth spending even more to acquire a reputable domain name.

Public.com was registered in April 1998 and is a perfect match for the brand name Public. “Public” means ‘public’ in Chinese, which makes it suitable for a social investment platform.

Public.com website

3. Better.com Acquired for $1.8 Million

Similarly, mortgage startup Better.com paid $1.8 million in 2015 for their single English word domain name Better.com.

In May 2015, Uncle George at X broke the news that fintech-focused company Better Holdco (a foreign real estate finance-related company) had acquired the branded domain name better.com for $18 million, a record that was made clear in the company's recent SEC filing.

Better.com was registered in November 1996 and means “better” in Chinese.

Better.com website

4. Recovery.com Acquired for $1 Million

In early September, Koko.com was sold for $1 million, which is the third highest publicly reported sale so far this year, behind Gold.com ($8.515 million) and TP.com ($1.2 million).

And Recovery.com was purchased by Rehab Paz for close to $1 million for use as a healthcare program.

Recovery.com was registered in April 1999, and “Recovery” means “recovery, healing” in Chinese. It is a perfect fit for a medical-related program.

Recovery.com Website

These four websites Friend, Better, Public and Recovery have one thing in common - a great product, matched with the right premium domain name has the potential to become an industry leader.

That's why they need elite domain names to show what they believe in and make an immediate impact on their customers and peers. All of these brands understand the brand impact of a prestigious domain name, but not everyone does, especially those with a technical mindset.