Sequoia Capital acquires domain names frantically,good domain names help Sequoia brand building!

Sequoia Capital has officially announced its plan to achieve complete independence in three major regions (the Americas and Europe, China, and India/Southeast Asia) by March 31, 2024, and operate under different brand names.

It has been reported that after achieving complete independence, Sequoia Capital in the Americas and Europe will continue to use the "Sequoia Capital" brand name. Sequoia Capital China will retain the "红杉" (Red Cedar) brand name and adopt the new brand name "HongShan." Meanwhile, Sequoia Capital India/Southeast Asia will adopt the new brand name "Peak XV Partners."

Sequoia Capital is a globally renowned venture capital firm founded in Silicon Valley, USA, in 1972. Sequoia Capital was the first institutional investor in innovative companies such as Apple, Google, Cisco, Oracle, Yahoo, LinkedIn, and many others.

Sequoia Capital has localized funds in the United States, China, and India. Their investment portfolio in China includes companies like JD.com, Alibaba, Ant Group, JD Financial, Toutiao, Mobike, Ele.me, Didi Chuxing, iQiyi, NIO, Sina, 360, Vipshop, Pinduoduo, and Kuaishou, among many others.

Being such a formidable investment firm, Sequoia Capital undoubtedly places great importance on brand protection, as indicated by its early registration and acquisition of domain names related to "红杉" (Red Cedar).

1. Global Sequoia Capital brand domain: sequoiacap.com (maintaining the original domain).

2. China's HongShan brand domain includes sequoiacap.cn (existing), and it has recently acquired several brand-related domain names, including Hongshan.cn (acquired for 100,000 RMB), Hongshan.com, Hongshan.net, and Hongshan.com.cn.

3. India/Southeast Asia's Peak XV Partners brand domain includes peakxv.com, peakxv.in, peakxvpartners.com, and peakxvpartner.com.

- Domain peakxv.com: A WHOIS search on the official website (https://whois.com.cn/) reveals that the WHOIS was last updated on June 5, 2023. It is currently the official website for Sequoia Capital India and Southeast Asia. The specific acquisition price is unknown.

- Domain peakxv.in: A WHOIS search on the official website (https://whois.com.cn/) shows that the most recent WHOIS update was on February 15, 2023. The website redirects to Peak XV Networks Pvt Ltd and is not owned by Sequoia Capital India.

- Domain peakxvpartners.com: A WHOIS search on the official website (https://whois.com.cn/) indicates that this domain is registered with Google LLC and was registered on May 29, 2023. The current website redirects to peakxv.com and is affiliated with Sequoia Capital India and Southeast Asia. It appears to have been purchased at a standard registration price.

- Domain peakxvpartner.com: Registered on June 4, 2023, this domain is currently not accessible. Given its registration date and registrar similarity, it is speculated to be affiliated with Sequoia Capital India and Southeast Asia, with an assumed standard registration cost.

The emphasis that Sequoia Capital places on domain names is evident, as they are actively acquiring several domain names. Before establishing a brand, any company should prioritize domain name protection, including acquiring different domain extensions to mitigate potential risks. This proactive approach can minimize uncertainties in future developments and prevent higher costs and efforts required for acquisitions later on.

Short and memorable domain names play a significant role in brand building. While the pinyin domain name "HongShan" is suitable, having a shorter two-letter domain name would be a valuable addition. Here, rare two-letter domain names such as LP.com, GP.com, VC.com, etc., are recommended.