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Recently, Liu Qiangdong, the founder of Jingdong, returned to the stage in the form of a digital doppelganger, with AI technology in the live broadcast room to show a new charm. At 6:18 p.m. on April 16, the Jingdong live broadcast room,
In recent days, JD.com founder Liu Qiangdong made a comeback to the stage in the form of a digital avatar, showcasing new charm with AI technology in live streaming rooms.
At 6:18 p.m. on April 16th, all eyes were on JD.com's live streaming rooms as millions of netizens eagerly shouted, "Three, two, one, welcome Brother Dong's digital avatar!" In that instant, Liu Qiangdong's digital avatar, "Sales Brother Dong," made its official debut, marking Liu Qiangdong's new attempt at leveraging AI for live streaming. This premiere of digital avatars attracted attention both inside and outside of JD.com, becoming a highlight in the industry.
The arrival of digital avatars not only brought unprecedented attention to JD.com but also showcased the vast application prospects of AI technology in the live streaming domain. Through digital technology, Liu Qiangdong successfully conducted live commerce, rapidly attracting the attention of millions of viewers and significantly increasing the popularity of JD.com's live streaming rooms for supermarket sales and home appliances and furniture sales.
Despite room for improvement in interactive capabilities, the unique appearance, clear voice, and professional product introductions of the digital avatars still successfully drove product sales. Within a short time frame, products such as ribeye steaks and yogurt quickly sold out, demonstrating the potential of digital live streaming for sales.
This successful practice of digital live streaming not only demonstrates the power of AI technology but also provides new marketing strategies for businesses and individuals. At the same time, it also offers new perspectives and opportunities for the development of the domain name industry. In the digital age, owning a distinctive .ai domain name will become an important symbol for enterprises and individuals to showcase innovation and leading technology, providing new possibilities for brand building and marketing.
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