Samsung just poured €3 billion into Mistral AI, yet the official website domain for Europe’s most valuable AI company isn't mistral.com—that domain has been held by a Dutch e-commerce company selling sailing gear for 31 years.
On September 8, 2026, Rua69.com sold for €125,000—approximately $145,348 at the exchange rate at the time—making it one of the few six-figure .com transactions of the week.
As Tesla hit the "go" button on the commercialization of the Cybercab in Austin, a single-word domain name that had lain dormant for a decade changed hands for a seven-figure sum.
Over the past few months, as if playing catch-up on overdue homework, Alibaba has taken the domains goofish.ai, taobao.ai, qwenchat.ai, alibaba.ai, and tmall.ai—one by one—to the Czech Arbitration Court (CAC).