On September 9, 2026, the highest-priced domain sold was Fureur.com, fetching $59,888. The total daily sales volume reached $660,388, with an average price of $689.
Following the closure of the application window for the 2026 round of ICANN’s new generic Top-Level Domain (gTLD) program, the domain industry is witnessing a new "race for top-level domains."
Samsung just poured €3 billion into Mistral AI, yet the official website domain for Europe’s most valuable AI company isn't mistral.com—that domain has been held by a Dutch e-commerce company selling sailing gear for 31 years.
On September 8, 2026, Rua69.com sold for €125,000—approximately $145,348 at the exchange rate at the time—making it one of the few six-figure .com transactions of the week.
As Tesla hit the "go" button on the commercialization of the Cybercab in Austin, a single-word domain name that had lain dormant for a decade changed hands for a seven-figure sum.
Over the past few months, as if playing catch-up on overdue homework, Alibaba has taken the domains goofish.ai, taobao.ai, qwenchat.ai, alibaba.ai, and tmall.ai—one by one—to the Czech Arbitration Court (CAC).