Tao Tao Motors splashes out $12 million on a single domain name

In the field of domain name investment, some terminal enterprises have spared no expense. Shenzhen Feixiang Company had spent 15 million yuan to buy two domain names, and Tao Tao Automotive also invested 12.51 million yuan between January and September 2023 for the purchase of a single website domain name. In response to investor questions about this expenditure, Tao Tao Automotive explained on the investor relations platform on 17 March.

Tao Tao Motors' website is taomotor.com.cn, and its stock code is 301345. As a technology manufacturer focusing on "new energy intelligent travel", Tao Tao Motors produces a wide range of recreational sports, intelligent travel and special operation vehicles. The electric folding camper is the company's product development reserve project, as a supplement to the existing product line. The company will decide whether to develop electric folding campers based on market demand and its own production and operation.

For investors concerned about the cost of a single domain name, the company recently responded. An investor asked whether the 12 million yuan website domain name expenditure shown in the 2023 third quarterly report is the cost of a single domain name, the company's secretary of the board of directors replied: "Dear investor, hello! During the period of January to September 2023, the company purchased website domain name expenditure of 12.51 million yuan, all of which was used to purchase a single domain name." Investors showed great interest in Tao Tao Automotive's high domain name investment. As a terminal enterprise, Tao Tao Automotive's domain name purchase behaviour reflects, to a certain extent, its emphasis on the digital market, and also shows the company's emphasis on digital assets and willingness to invest.

After the company responded to this domain name acquisition, investors have a clearer understanding of the market. They gained a deeper understanding of TaoTaoChe's future development path through the information provided by the company, and thus gained more confidence in their investment decisions.