Bagels.com Sells for $500,000 in Highest Domain Name Deal of the Year

Recently, according to foreign media reports, a domain name related to food, Bagels.com, was auctioned successfully for $500,000 (approximately 3.6 million RMB). This marks the highest publicly reported domain sale so far this year, surpassing the previous record holder, Peace.com, which sold for $400,000 (approximately 2.88 million RMB).

The domain was exclusively represented by Sedo's senior domain broker, Mark, also known as "Mr. Premium." It is said that the negotiation process took only one and a half months from start to finish.

He said, "Three weeks after discussions with the buyer began, I visited their operational base for face-to-face talks aimed at resolving some issues and facilitating the deal. I also toured their production facilities so they could see other foods and snacks the company currently produces (and taste some delicious dishes fresh off the production line). It was a perfect way to get to know their team and family members better."

The domain Bagels.com was registered in May 2002. "Bagels" is an English term that typically refers to a type of round bread, sometimes with a hole, similar to a doughnut. As food is essential to life, domains related to food are considered highly valuable.

Mark Ghoriafi

Senior Domain Broker, Sedo

It's an honor to know this senior domain broker from Sedo. Our CEO, JACK, attended domain summits in the United States and the United Kingdom in 2023, where he had the opportunity to meet this senior domain broker. We hope to have more opportunities to collaborate in the future.