HelloPublic.com Brand Upgrade to Public.com Increases Conversions 2-3x

Industry Information 23 Dec 2023 03:30:06 PM By:DN platform editor
Abstract:

According to reports from foreign media, a foreign investment platform, HelloPublic.com, recently upgraded its domain to Public.com. Public.com is a high-quality domain that has been owned by Anything.com for many years.

According to reports from foreign media, a recent investment platform, HelloPublic.com, has upgraded its domain to Public.com. Public.com is a high-quality domain that has been owned by Anything.com for many years. Between 2018 and 2019, it appears that the domain was sold for an undisclosed amount, and the buyer turned out to be a company named Public. The company initially started with a non-branded two-word domain, HelloPublic.com.

HelloPublic.com Brand Upgrade to Public.com Increases Conversions 2-3x

Why did Public decide to acquire the brand-matching domain Public.com? One might speculate that this was to enhance marketability and/or convey trust to customers and clients. We no longer need to speculate on the reasons. Jannick Malling, co-founder and co-CEO of Public, shared his reasons for acquiring Public.com in response to Greg Isenberg's tweet about the benefits of acquiring premium .com domains:

"I ran a little experiment that I want to tell you about...

I used to think buying a premium dotcom domains were a waste of cash.

I’d hear stories of people spending $500k on a dotcom domain and would silently laugh to myself.

If only you spent that money on paid ads, viral videos, etc. That 500k might be 100k customers!

You're just lighting the cash on fire for ego.

But I was wrong... I recently started actually acquiring some dope domains.

So, I ran an experiment.

What if I took the same product and slapped on a new premium dotcom domain. A dot co for a dot com.

And I started seeing the conversion rates jump 2-3x

Same EXACT product, just a new domain, more customers.

Pretty wild. But the dotcom adds trust and organic search.

And some of these domains were under $10,000, not talking just $1M domains.

Very short payback periods.

So, yeah my realization is premium domains can be totally worth it especially in B2B.

I'm starting to think about only starting companies that have premium domains...

Brand matters more than ever."

HelloPublic.com Brand Upgrade to Public.com Increases Conversions 2-3x

The domain Public.com was registered in April 1998, while HelloPublic.com was registered in September 2017. "Public" has the meaning of "公开" in Chinese, a commonly used word. Natural traffic is undoubtedly significant, making the domain upgrade a very wise decision.

GX.com sold for $1.2 million, setting a new record for the value of two-letter .com domain names

GX.com sold for $1.2 million, setting a new record for the value of two-letter .com domain names

Recently, the two-letter domain name GX.com was successfully traded for a high price of US$1.2 million, further consolidating the scarcity and high value of two-letter .com domain names in the domain name market.

Industry Information 13 Mar 2025 03:03:31 PM

ICANN plans to phase out .su domain name in 2030

ICANN plans to phase out .su domain name in 2030

ICANN announced that it will stop using the Soviet-era .su country code top-level domain (ccTLD) in 2030. The domain has been in use since 1990 and currently has about 100,000 registered domain names.

Industry Information 12 Mar 2025 02:37:04 PM

ICANN Board Geographic Restrictions Take Effect, North American Candidates Denied Nomination

ICANN Board Geographic Restrictions Take Effect, North American Candidates Denied Nomination

At ICANN 82, the ICANN Nominating Committee (NomCom) confirmed that applications from candidates in the North American region had been politely rejected due to geographic restrictions.

Industry Information 11 Mar 2025 04:15:21 PM

Double.com successfully sold for $980,000

Double.com successfully sold for $980,000

Recently, Mark Ghoriafi once again facilitated an important domain name transaction - successfully selling Double.com for a high price of US$980,000.

Industry Information 11 Mar 2025 10:24:45 AM

The attempt to register the MIT.school domain name failed, and the

The attempt to register the MIT.school domain name failed, and the "pseudo-protection" behavior was rejected

In the field of domain name investment and use, the UDRP case involving the MIT.school domain name is a typical example with great warning significance.

Industry Information 10 Mar 2025 03:22:33 PM

EYQ.AI sold for $50,000, AI domain name transaction premium 92%

EYQ.AI sold for $50,000, AI domain name transaction premium 92%

Another iconic domain name transaction occurred in the field of artificial intelligence - EYQ.AI was sold for US$50,000, while its corresponding .COM domain name EYQ.com was listed for approximately US$26,000.

Industry Information 10 Mar 2025 11:27:12 AM

HelloPublic.com Brand Upgrade to Public.com Increases Conversions 2-3x