Recently, a publicly traded company with a market value of $2.5 billion, Zhenuanxing Industrial Supermarket (ZKH), successfully debuted on the New York Stock Exchange with the stock code ZKH. The domain for this company is the three-letter domain ZKH.com. In recent years, an increasing number of public companies prefer to use three-letter .com domains. This is not only because these domains showcase the strength of the companies but also because they align perfectly with the brand image.

【Zhenuanxing's NYSE debut marks the largest Chinese concept stock IPO in the U.S. in two and a half years】On the evening of December 15th, Beijing time, the Chinese MRO procurement service platform Zhenuanxing (ZKH) was officially listed on the New York Stock Exchange. Priced at $15.5 per ADS, the IPO valuation reached $2.5 billion, making it the largest Chinese concept stock IPO in the U.S. in the past two and a half years.

The domain ZKH.com was registered in September 1999, representing the acronym of Zhenuanxing's Chinese name. Undoubtedly, there could be no more fitting domain.

More and more public companies are adopting three-letter domain names, such as Apple's MAC.com, Amazon's AWS.com, BYD's BYD.com, and China Construction Bank's CCB.com, among others.
As a digital industrial supplies service platform, Zhenuanxing Industrial Supermarket (Shanghai) Co., Ltd. provides comprehensive digital supply chain solutions for enterprises, including trading platforms, digital tools, and intelligent services. This success case once again proves the tremendous potential of three-letter domains in showcasing company strength and brand image.