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.Store domain inherently conveys a clear, retail-centric identity, helping businesses stand out in the crowded online market," says Das. "By cutting customer acquisition costs and increasing store visibility, .Store can provide a marketing
ICANN launched the new Generic Top-Level Domain (gTLD) program over a decade ago, and now there are over 1,100 new domain extensions available for registration. However, the top ten most popular new gTLDs make up less than 1% of the total, yet they account for 53% of all new gTLD registrations.
Clearly, achieving significant success with new Generic Top-Level Domains (gTLDs) is a challenging task. Nevertheless, ICANN approved another round of new gTLD creation in July, expected to launch in the second quarter of 2026.
As the competition intensifies, current and future operators of new gTLDs must figure out how to carve out a profitable market share for themselves. One effective approach is to examine what successful operators are doing to stand out from the clutter. This includes companies like Radix, the operator of ten new top-level domains (TLDs). Radix employs a multifaceted strategy, creating communities around specific TLDs, conducting unique marketing campaigns to reward participants, and offering reliable research to demonstrate the intrinsic value of its TLDs.
For the latter strategy, Radix recently commissioned e-commerce marketing agency Contrast Digital to conduct a 12-month independent SEO study focused on the .store domain name, one of the top ten most popular new TLDs.
The study aimed to determine if there were performance differences between e-commerce websites using .store compared to .com domains. Elliott Davidson, founder of Contrast Digital, pointed out, "With no publicly available data, we launched two identical e-commerce websites selling the same products. The only major difference was that one used a .com domain, and the other used a .store domain. We wanted to run it as any business owner or creator would, from a resource and knowledge perspective."
"Most importantly, unlike most similar experiments, these were actual stores where customers could make purchases, not just front ends for collecting data. This made the experiment as authentic as possible. To be seen as unique by search engines and users, we rephrased the content."
The study found that e-commerce businesses using .store domains experienced an 87% increase in traffic, a 12% reduction in the cost per conversion, and achieved twice the visibility by ranking faster and higher on search engines.
Suman Das, Vice President of Brand
Operations at Radix, now has more compelling reasons to explain why e-commerce entrepreneurs should pay attention to .store. "The .store domain inherently conveys a clear, retail-centric identity, helping businesses stand out in the crowded online market," says Das. "By cutting customer acquisition costs and increasing store visibility, .store can provide a marketing advantage for e-commerce business owners. These advantages are crucial for businesses looking to build a strong online presence, increase traffic, and ultimately boost sales. The results of this study not only highlight the effectiveness of .store but also reinforce our commitment to providing solutions that meet the actual needs of the e-commerce seller community."
Suman adds, "For e-commerce business owners, customer acquisition and website traffic are some of today's key challenges. In fact, a recent survey by GoDaddy Venture Forward showed that 42% of small business owners listed online marketing through advertising, promotions, and social media as three of the top challenges faced when starting a business."
20 Dec 2024 03:47:12 PMIndustry Information
XPayments is a product launched by Musk's X platform, and this name, which was once well-known in the payment-related business field, has now been officially renamed XMoney.
20 Dec 2024 01:37:14 PMIndustry Information
HKBTC.com successfully completed the transaction through DN.com. This domain name is very unique, split into "HK" (Hong Kong) and "BTC" (Bitcoin), which clearly shows its close connection with Hong Kong and Bitcoin.
19 Dec 2024 04:04:07 PMIndustry Information
My Healthy Home, LLC (the complainant) attempted to reverse hijack the domain name healthyhomeexperts.net through the UDRP (Uniform Domain Name Dispute Resolution Policy).
19 Dec 2024 03:22:41 PMIndustry Information
In December 2024, the Russian government plans to launch a simulation exercise about leaving the global Domain Name System (DNS).
On December 17, Betz.com was successfully traded at a price of $240,000. This news undoubtedly injected new vitality into the market as the holiday season approaches.
Industry Information 18 Dec 2024 02:54:07 PM
Talend SAS, a French company that holds the TALEND trademark series, initiated a UDRP action against the domain name RenTALEND.com, which was registered in 2024.
Industry Information 18 Dec 2024 11:09:44 AM
The latest market value of Bitcoin has climbed to $106,977.13. This price leap marks further recognition of Bitcoin and has also promoted the vigorous development of cryptocurrency and blockchain technology.
Industry Information 17 Dec 2024 04:17:14 PM
Turk Hava Yollar (Turkish Airlines) filed a Uniform Domain Name Dispute Resolution Policy (UDRP) application with the World Intellectual Property Organization (WIPO) with the intent to acquire the domain name Thy.co.
Industry Information 17 Dec 2024 01:45:51 PM
In October, Anguilla selected Identity Digital to operate the lucrative .AI domain space. Now, for the first time, .AI registrars have access to 24/7 technical support from Identity Digital.
Industry Information 16 Dec 2024 02:26:26 PM
Previously, Anybody.com was listed on Afternic for $1.249 million. On December 15, someone claimed to have successfully acquired the domain name, but the specific price was not disclosed.
Industry Information 16 Dec 2024 10:53:40 AM