The way to invest in domain names: nine guidelines to show you which types of domain names have more potential!

The most important thing in investing in domain names is to find the right domain name that is suitable to be able to own. In the process of investigating domain names, one may come across domain names that are assessed outrageously, either too high or too low. There are many factors that go into the pricing of a domain name and determining a benchmark can be very challenging even for seasoned investors.

Knowing a domain pricing is a daunting task in itself, experience and knowledge are paramount to help determine the right price for a domain.

1. Generic Domain Names

Generic domains are domains that are specific to a product or service description. These domains can be relatively safe to invest in because they are usually applicable to certain industries, which can make them attractive to anyone in that industry. These types of domains are a common target for advertorial traffic investors.

Examples: mangguo.com, lou.com, gongyu.com

2. Short domain names

One character or 2-4 letter top level domains, put globally are always in demand as well. Short domains are simple and easy to remember, which makes marketing easier, and that's why brands are clamouring for them. They are also limited in number as only these two and three letter combinations are available.

Examples: p.com.cn, i.cc, 7.xyz

3. Geographic Domain Names

Domain names that will position your formation may be a solid strategy for a portfolio, especially when combined with a generic name. Local markets may want to eventually have names that fit their geospatial area, and users may already be searching for these names. Try to consider the various regional levels that can be included, such as towns, cities, regions, states or provinces, and countries. Each of these can be applicable and have relevant value to the domain name if the right combination of keywords is chosen. Knowing the search engine search volume for these keywords may help sell the topic.

Examples: changsha.com, kr.com, QD.com

4. Numeric Domain Names

Domain names consisting of only numerous numbers can have unique value and unique meaning. Numbers and combinations of numbers in general are significant in Chinese and other cultures. For example, "8" is considered an auspicious number, while "4" means death in Asia and has a combination of multiple meanings, which can have a significant impact on the value of a domain name. If you are interested in acquiring a numeric domain name, be sure to research the numeric meanings in different cultures to get a better idea of which domain names may have value.

Examples: 21.com, 7.xyz, 100.io

5. Easy to remember domain names

Domain names that are naturally easier to remember will have added value, which is one of the top reliable investment goals for short domain names. A "broadcast test" reference can be used: if the domain name is revealed in a loud voice, people should be able to understand the domain name and be able to spell it. Easy-to-remember domain names are valuable to end-users who may wish to use the domain name for their business or marketing goals.

Examples: BTB.com, YMX.com, YMB.com

6. Pinyin Domain Name

Pinyin is a method of pronouncing Chinese characters written in the Roman alphabet when read aloud. Pinyin has a place in Chinese culture as it is taught at school and is often used for reading and writing. Due to the ubiquity of Pinyin, Pinyin domain names are very popular in the domain name investment world wide bird because it uses the Roman alphabet, can be very short, and can even have a double meaning between English and Chinese. Investing in Pinyin domain names requires a basic understanding of Pinyin and the Chinese language. Examples: zongcai.com, shouche.com, tiangua.com

7. Domain names with search traffic (keywords)

If you're about to focus on registering a brand new domain name, it's worth investigating the search traffic for that domain name. Even though the domain may have a very long keyword that is easy to remember, the traffic to the domain may indicate its domain authority (which is very powerful for SEO marketers). It may achieve an ideal position in terms of leveraging value-added strategies for content creation.

Examples: haozhai.com, bieshu.com, yangche.com

8. Domain History and Age

This one is limited to buying a registered second hand domain name. When a domain name has a certain number of years of use and has done web content and has a certain number of years of use, it is perfect for you to buy it as an investment. It can sometimes add to the appeal for certain buyers. The age of a domain name is a relevant attribute that can add value to a domain name because it can indicate established domain authority over time (if the site was previously used for content) and/or indicate that the domain name will not be available for many years, which may appeal to some buyers.

9. Top Level Domain Suffixes (TLDs)

There are over two thousand TLDs, all of which serve different purposes and have different investment outcomes. While only a few have gained a surge in the value of domain names (e.g. .COM), there are many TLDs and are popular with investors. As more and more people flock to popular TLDs, businesses and individuals have had to expand their domains with alternative extensions to get the domains they need. In some industries, such as .IO and .XYZ domain name extension methods have come into use.

Domain name investment is an area that is both challenging and full of potential. In the digital age, domain names are more than just identifiers of web addresses, they are symbols of digital assets. Unique, short domain names, especially those containing one to four character gems, have always been highly sought after. Their scarcity and ease of remembering make them of great value in the market. At the same time, different types of domain names, such as generic domain names, geographic domain names, and related domain names, also present their own investment opportunities.