Not simple! This word domain name is sold for more than 10 million yuan!

According to overseas media reports, the word domain Hurt.com, a word familiar to elementary school students, was sold for $1.5 million (approximately 10 million RMB). Quite remarkable! The domain trading market has been active, especially in 2023, with many high-value four-letter domain transactions.

Public data available for the latter half of the year shows several domain sales surpassing millions. Examples include Nuum.com selling for $150,000 (around 1.1 million RMB), Nano.com at $250,000 (approximately 1.8 million RMB), Onyx.com at $250,000 (about 1.8 million RMB), and Bezi.com completing a sale at $95,000 (roughly 700,000 RMB).

Hurt.com was registered in May 1997 and translates to "hurt" in Chinese. It's a commonly used and easily remembered word. Suited for emotional or sentimental websites, the site shows it is under development, with its specific purpose yet to be disclosed.

Four-letter .com domains are highly valued due to their brevity, memorability, rich connotation, and being industry-agnostic. Many Fortune 500 companies adopt such four-letter domain names. Examples include Audi.com, Acer.com, Anta.com, Nike.com, Dell.com, Dior.com, Didi.com, Ebay.com, Ikea.com, among others.