What domain name does Chinese company like? Taking real estate as an example

What kinds of domain names do Chinese enterprises prefer for their websites? I believe many people have their own opinions. Generally, shorter domain names are considered better, such as two-letter and three-letter domain names. However, shorter domain names come with higher costs. In the context of real estate-related domains, their applications are broad and diverse. These domains can cover various aspects from real estate transactions to property development. Let's take real estate agencies as an example to explore the types of domain names Chinese enterprises prefer.

These domains serve as gateways, facilitating faster and more convenient access to information in the real estate industry. They can serve as a website's name or act as essential tools for online communication and information sharing. In today's information-centric environment, these domain names hold significant importance across various aspects of the real estate industry.

1. Beike (Shell Find House) - China's leading internet real estate platform offering property buying, selling, and leasing services.

- Domain: ke.com, a two-letter domain representing the phonetics of "Shell." Highly relevant to the brand, there are only 676 of these two-letter domains worldwide, making it highly valuable.

2. Anjuke (Comfortable Home) - A real estate information website providing services for property transactions and leasing.

- Domain: anjuke.com, the full phonetic representation of "Anjuke." Full-spelling domains also facilitate SEO optimization.

3. Fang.com (Houses of the World) - Offers comprehensive real estate information search and property listing services.

- Domain: fang.com, the full phonetic representation of "Fang." Previously known as "Soufang Net" with the domain "soufang.com," the brand recently upgraded to "fang.com."

4. Lianjia (Linked Home) - A professional real estate brokerage service platform offering property transactions and leasing services.

- Domain: lianjia.com, the full phonetic representation of "Lianjia," implying "connecting millions of homes."

5. Deyou Life - Real estate brokerage brand belonging to Deyou (Tianjin) Real Estate Brokerage Service Co., Ltd., established in 2002.

- Domain: deyoulife.com, representing the phonetic spelling of "Deyou" and the addition of "Life" in English.

Many Chinese internet companies also use phonetic domain names, such as Weibo's weibo.com, Douyin's douyin.com, Toutiao's toutiao.com, Baidu's baidu.com, Taobao's taobao.com, and others.

The listed domain names of real estate agencies in China roughly reflect the characteristics of Chinese enterprise domains, with most websites preferring phonetic domains. Some select single-letter phonetic representations while others prefer full spellings. This choice likely stems from the language habits of Chinese people, being easier for SEO optimization, memorization, and input.

This naming convention also facilitates brand communication and promotion, making it easier for users to remember these platforms. Phonetic domain names have become a mainstream choice in the Chinese internet industry.