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Classic three letters .com domain names were sold for $ 450,000!
Industry Information
25 Oct 2023 04:08:30 PM
Abstract:
Apex Moon sold the PFA.com domain name for $450,000 (equivalent to approximately 3.29 million RMB). The buyer intends to use it as a B2B online marketplace on their end. Three-letter domain names are indeed considered treasures
Recently, there has been a slew of good news regarding three-letter domain names! According to overseas media reports, Apex Moon sold the PFA.com domain name for $450,000 (approximately 3.29 million RMB). The buyer intends to use it for a B2B online marketplace focused on consumer goods, snacks, and cleaning tools.
The PFA.com domain name was registered in May 1995, and the website has now incorporated the letters "PFA" into its logo. The perfect integration of the brand name and logo is evident. It's quite rare for a company to acquire such a fitting domain name, indicating the company's strategic investment insight.
In a similar vein, the well-known international personality Kylie Jenner recently acquired the KHY.com three-letter domain name for her new fashion brand, "KHY."
Three-letter domain names are highly favored by businesses for several reasons:
1. Rarity: There are 17,576 possible combinations for three-letter domain names (26*26*26), making them scarcer compared to four-letter combinations, which have 456,976 possibilities. The scarcity contributes to their higher value.
2. Memorability: Due to their shorter length, three-letter domain names are easier for people to remember. They are also meaningful, facilitating brand promotion and marketing efforts both domestically and internationally. These concise domain names can be easily printed on items like business cards and advertisements, simplifying the user experience when entering a web address.
3. Commercial Value: Three-letter combinations often relate to various industries, companies, or brands. Therefore, owning a relevant three-letter domain name increases a brand's commercial value and professional image.
Three-letter domain names are indeed considered treasure troves in the domain world, and their acquisition by businesses further underscores their value. Worldwide, there is almost a consensus on the value of three-letter domain names, with many Fortune 500 companies using them, such as MAC.com (Apple), AWS.com (Amazon), BYD.com (BYD), CCB.COM (China Construction Bank), BMW.COM (BMW), JNJ.COM (Johnson & Johnson), UPS.COM (UPS), and IBM.COM (IBM), among others.
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