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The advantages of three-letter domain names are that they are typically shorter, easier to remember, and possess a higher level of brand recognition and promotional value. They are unique on the internet,
Three-letter .com domain names are highly sought after in the market due to their simplicity, ease of memorization, and convenience for input. Many well-known companies use three-letter domain names, such as MAC.com (Apple Inc.), AWS.com (Amazon), BYD.com (BYD), and CCB.COM (China Construction Bank), among others.
In 2023, there have been several transactions of three-letter .com domain names. Here are some of the publicly available data for 2023 (in chronological order):
1. On January 30, 2023, the three-letter domain name TXT.com was sold for $300,000 (approximately 2.02 million RMB at the exchange rate then).
TXT.com was registered in July 1990 and is associated with Microsoft's common text file format. It also carries the initials of "Tian Xia Tong" and "Tui Xiao Tong," among other Chinese meanings, making it widely applicable with high commercial value.
2. Similarly, on January 30, 2023, the foreign company PSD Lingerie acquired the three-letter domain name PSD.com. Currently, accessing PSD.com redirects to the brand's official website Psdunderwear.com. The exact transaction amount has not been disclosed. PSD.com was registered in 1995 and stands out for its concise and memorable appearance compared to the official domain psdunderwear.com. It aligns well with the brand, provides a distinct memory advantage, and enhances user experience, brand promotion, and traffic. This is expected to contribute to the brand's further development and competitiveness.
3. On February 22, 2023, the three-letter domain name PFP.com was sold for $353,000 (approximately 2.43 million RMB). PFP.com was originally registered in March 2000. The domain holds multiple valuable meanings, particularly in the realm of digital collectibles, where PFP refers to "Profile Picture." In Chinese, it stands for "ge ren zi liao tu pian" (personal profile picture) and often includes elements such as monkeys, people, cats, dogs, and skulls, all of which have significant commercial value.
4. On August 5, 2023, the three-letter domain name PDN.com was sold for approximately $143,000 (about 1.03 million RMB). The original registration date for PDN.com was in June 1997. Due to the former owner's failure to renew the domain in time, it became available for registration again and was eventually auctioned for $143,000. PDN.com stands for "Public Data Network" and has broad applications, making it commercially valuable.
5. On April 18, 2023, the three-letter domain name ZCZ.com was sold for $46,500 (approximately 320,000 RMB). ZCZ.com was registered in March 2000 and carries meanings such as "zong chan zhi" (total output) and "zhu ce zhi" (registration system), making it widely applicable and commercially valuable.
6. On October 18, 2023, the three-letter domain name HKL.com was sold for $27,500 (about 200,000 RMB). "HKL" has various meanings, including Hong Kong Airport, Hong Kong Cultural Institute, and the Golden Ratio.
The advantages of three-letter domain names lie in their typically shorter, more memorable nature, higher brand recognition, and promotional value. They are unique on the internet, aiding in establishing distinctive brand identities, improving user experiences, and providing significant advantages in digital-era marketing.
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