Shocking! Another domain name of the word is acquired at high prices of the terminal!

Industry Information 12 Oct 2023 11:19:12 AM By:DN domain name editor
Abstract:

Four-letter domain names are highly sought after due to their simplicity and memorability, making them exceptionally scarce. When businesses utilize them, they enhance brand recognizability.

In August of this year, DomainGang reported that Door.com was likely acquired at a high price by Latch, Inc., the parent company operating Latch.com. Theo noticed this through a trademark filing in the US Patent and Trademark Office. In fact, as per an article in The Verge, the domain has already been purchased, and Latch has rebranded itself as Door.com.

Shocking! Another domain name of the word is acquired at high prices of the terminal!

Image source: door.com

This domain was brokered by a powerful brokerage company this year. The exact amount involved in this transaction hasn't been publicly disclosed.

In a Form 8-K SEC filing submitted by Latch, Inc. on September 18, 2023, the purchase price of the domain was revealed - a total of $1.4 million via a 24-month payment plan. Latch made an initial payment of $763,000 and will pay 24 monthly installments of $29,167, starting from May 1, 2023. Here's an excerpt from the SEC filing:

"On April 24, 2023, the Company acquired the domain name 'Door.com' for $1.4 million. The purchase price consisted of an initial payment of $763,000 and 24 monthly payments of $29,167, beginning on May 1, 2023. This acquisition was made to incorporate the 'Door.com' branding into the Company's future marketing strategy."

Shocking! Another domain name of the word is acquired at high prices of the terminal!

Image source: NameBio

According to NameBio, Door.com was acquired in 2007 for $65,000 through a private sale.

Four-letter domain names are exceptionally rare due to their simplicity and memorability, enhancing brand recognizability when used by businesses. Four-letter word domains are even rarer and increasingly valuable in the online world, holding significant potential for appreciation. Such domain names are typically highly sought after across various industries and can serve as valuable assets for companies. The first mover in acquiring these domains can secure a valuable traffic gateway.

In the world, there are well-known companies using four-letter domain names, including:

eBay.com - Electronic Bay

Nike.com - Nike

Visa.com - Visa

Sony.com - Sony

Audi.com - Audi

Ford.com - Ford

Click here for more four-letter .com domains available for sale.

Jaguar Launches New Rebranding Campaign, Failure to Get Matching Domain Name Raises Concerns

Jaguar Launches New Rebranding Campaign, Failure to Get Matching Domain Name Raises Concerns

Jaguar, a leading British automaker, recently unveiled a refreshed rebranding campaign. However, the campaign, titled “Copy Nothing”, has sparked controversy over its domain name.

Industry Information 21 Nov 2024 01:58:57 PM

How to choose the best domain name? A Comprehensive Guide to Trust, Branding and Financing

How to choose the best domain name? A Comprehensive Guide to Trust, Branding and Financing

In the digital age, a domain name is not only an online entry point for a brand, it is also an important factor that affects consumer trust and brand credibility.77% of consumers say that their trust decreases when other brands use the

Investment 21 Nov 2024 11:20:22 AM

.id Domain Name Registrations Surpass One Million, Ranking Among Global Top-Level Domains

.id Domain Name Registrations Surpass One Million, Ranking Among Global Top-Level Domains

Indonesia's country top-level domain (ccTLD) .id has officially entered the million-domain club. According to DomainIncite, local registry PANDI announced that it has reached a total of 1,073,779 registrations.

Industry Information 20 Nov 2024 11:43:42 AM

ICANN Istanbul Conference Highlights Review - New Top Level Domains, Turkish Domain Name Market and Industry Trends

ICANN Istanbul Conference Highlights Review - New Top Level Domains, Turkish Domain Name Market and Industry Trends

Last week, ICANN Annual General Meeting was successfully held in Istanbul, Turkey, attracting domain name industry professionals from all over the world. The conference covered a number of important topics such as the development of new

Industry Information 20 Nov 2024 10:53:56 AM

The 2nd Annual Dubai Domain Name Days concluded with great success and DN was invited to participate and become a sponsor!

The 2nd Annual Dubai Domain Name Days concluded with great success and DN was invited to participate and become a sponsor!

The 2nd Annual Dubai Domain Day was held at the Jumeirah Marriott Palm Jumeirah Resort & Spa on November 5 & 6, 2024, and Jack, CEO of DN.com was invited to participate and become a sponsor, and the conference received great reviews!

Domain Summit 19 Nov 2024 03:40:09 PM

Saban Capital Group UDRP Application Withdrawn

Saban Capital Group UDRP Application Withdrawn

According to domaingang, one UDRP application has been withdrawn,Saban Capital Group is a leading private investment firm headquartered in Los Angeles, focusing on globally diversified portfolios.

Industry Information 19 Nov 2024 11:53:38 AM

Shocking! Another domain name of the word is acquired at high prices of the terminal!