Shocking! Another domain name of the word is acquired at high prices of the terminal!

In August of this year, DomainGang reported that Door.com was likely acquired at a high price by Latch, Inc., the parent company operating Latch.com. Theo noticed this through a trademark filing in the US Patent and Trademark Office. In fact, as per an article in The Verge, the domain has already been purchased, and Latch has rebranded itself as Door.com.

Image source: door.com

This domain was brokered by a powerful brokerage company this year. The exact amount involved in this transaction hasn't been publicly disclosed.

In a Form 8-K SEC filing submitted by Latch, Inc. on September 18, 2023, the purchase price of the domain was revealed - a total of $1.4 million via a 24-month payment plan. Latch made an initial payment of $763,000 and will pay 24 monthly installments of $29,167, starting from May 1, 2023. Here's an excerpt from the SEC filing:

"On April 24, 2023, the Company acquired the domain name 'Door.com' for $1.4 million. The purchase price consisted of an initial payment of $763,000 and 24 monthly payments of $29,167, beginning on May 1, 2023. This acquisition was made to incorporate the 'Door.com' branding into the Company's future marketing strategy."

Image source: NameBio

According to NameBio, Door.com was acquired in 2007 for $65,000 through a private sale.

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