Shocking! Another domain name of the word is acquired at high prices of the terminal!

Industry Information 12 Oct 2023 11:19:12 AM By:DN domain name editor
Abstract:

Four-letter domain names are highly sought after due to their simplicity and memorability, making them exceptionally scarce. When businesses utilize them, they enhance brand recognizability.

In August of this year, DomainGang reported that Door.com was likely acquired at a high price by Latch, Inc., the parent company operating Latch.com. Theo noticed this through a trademark filing in the US Patent and Trademark Office. In fact, as per an article in The Verge, the domain has already been purchased, and Latch has rebranded itself as Door.com.

Shocking! Another domain name of the word is acquired at high prices of the terminal!

Image source: door.com

This domain was brokered by a powerful brokerage company this year. The exact amount involved in this transaction hasn't been publicly disclosed.

In a Form 8-K SEC filing submitted by Latch, Inc. on September 18, 2023, the purchase price of the domain was revealed - a total of $1.4 million via a 24-month payment plan. Latch made an initial payment of $763,000 and will pay 24 monthly installments of $29,167, starting from May 1, 2023. Here's an excerpt from the SEC filing:

"On April 24, 2023, the Company acquired the domain name 'Door.com' for $1.4 million. The purchase price consisted of an initial payment of $763,000 and 24 monthly payments of $29,167, beginning on May 1, 2023. This acquisition was made to incorporate the 'Door.com' branding into the Company's future marketing strategy."

Shocking! Another domain name of the word is acquired at high prices of the terminal!

Image source: NameBio

According to NameBio, Door.com was acquired in 2007 for $65,000 through a private sale.

Four-letter domain names are exceptionally rare due to their simplicity and memorability, enhancing brand recognizability when used by businesses. Four-letter word domains are even rarer and increasingly valuable in the online world, holding significant potential for appreciation. Such domain names are typically highly sought after across various industries and can serve as valuable assets for companies. The first mover in acquiring these domains can secure a valuable traffic gateway.

In the world, there are well-known companies using four-letter domain names, including:

eBay.com - Electronic Bay

Nike.com - Nike

Visa.com - Visa

Sony.com - Sony

Audi.com - Audi

Ford.com - Ford

Click here for more four-letter .com domains available for sale.

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Shocking! Another domain name of the word is acquired at high prices of the terminal!