Millions of dollars trading: luv.com was acquired by a high price of a blind date platform in India!

Recently, there has been a leak that in July this year, the "Domain King" Rick Schwartz announced a remarkable deal on his private Twitter account: the domain name LUV.com was sold for a million dollars!

Due to the staggering seven-figure price, it has piqued our curiosity about the details of the LUV.com transaction.

In early October, Rick Schwartz officially announced that the transaction had been completed. Now, when you visit LUV.com, it has been set to redirect to an Indian matrimonial platform, Matrimony.com.

Domain media expert Elliot Silver attempted to contact Rick Schwartz to learn more about the details of the terms of the transaction he announced in July.

Rick stated that there were some changes in the terms of the LUV.com transaction during the process.

The buyer ultimately chose an all-cash transaction, instead of the "equity + cash" arrangement that Rick preferred. Unfortunately, the buyer has insisted on keeping the specific transaction price for LUV.com confidential, so we currently do not have information on the exact price of the domain.

In 2023, Rick Schwartz has reaped substantial profits in the domain investment field.

He not only successfully sold LUV.com for a seven-figure amount but also reported a transaction for Prop.com, also in the seven-figure range.

Rick Schwartz's series of successful transactions once again underscores that domain investment is a field worth paying attention to, igniting the enthusiasm of domain investors and entrepreneurs. Domain investments in the future of the artificial intelligence industry are expected to lead to a domain rush, making it an area for forward-thinking domain investors to explore.