RSC.COM three letters domain names have successfully changed the master, and the transaction value exceeds 800,000 yuan!

In recent days, a three-letter domain name, RSC.COM, changed hands for $110,000 (approximately 800,000 RMB) on a certain domain trading platform. According to online records from several years ago, the same domain name was sold for 550,000 RMB in 2017. In just six years, it has gained nearly 250,000 RMB in value through this transaction. It is said that the current owner of the domain name is Chinese.

The domain name RSC.com was registered in 1995, during the peak of domain name registration. Upon visiting the website, it appears that the domain name is already in use and has a website associated with it. This website belongs to an overseas company called "RSC Solutions." According to the website's description, "RSC Solutions" is a major provider of talent solutions, hosting services, rural onshore outsourcing, and customized IT functions. They offer a comprehensive range of strategic business solutions designed to meet the most challenging and complex requirements of the global economy today.

Three-letter domain names, due to their short and memorable nature, have always been favored by terminal enterprises. Many companies use these types of domain names, such as China Construction Bank (ccb.com), BYD (byd.com), JD Logistics (jdl.com), IBM (ibm.com), Vipshop (vip.com), and many more.

In today's highly developed era of mobile internet, some voices argue that domain names are no longer important, and in China, having an app and mini-programs is sufficient. However, this is not entirely true. Domain names are, in fact, the cornerstone of the internet, serving as the link to everything. In an age where intellectual property is increasingly valued, domain names have also been endowed with brand attributes, becoming an indispensable and vital component of a company's identity.

For those enterprises committed to long-term development and creating value for their users, they hold their brand in high regard and are willing to invest significant resources in acquiring brand domain names.