Why do companies unify trademarks,business names and domain names?

In today's competitive business environment, corporate logos and brand image are critical to success. In order to ensure the consistency and stability of the brand, many companies choose unified trademarks, business names and domain names. High -quality trademarks often condense the culture, ideas and values of the enterprise. It is the soft power of the enterprise and even the "soul" and the most valuable asset of the enterprise. At the critical stage of growth, startups should also use their hearts to design, plan, and cultivate excellent trademarks to obtain consumers' recognition and acceptance.

Qihoo 360 -day price acquisition of 360.com domain names, WeChat domain names, the heating of the WeChat domain dispute, the dispute between Apple and Shenzhen Weiguan Company, and the battle between Jiaduobao "Wang Laoji". It is important to pay attention to trademark brands, business names, and domain names. If the company wastes valuable business hours in cases of trademark infringement, business controversy, and domain names, such dispute cases are really worthless. Entrepreneurs and enterprises should be unified by the establishment and operation of the brand for brands? Should the answer? The answer is yes, and the unified trademark business name's domain name should be held in their own hands in the early days of enterprise entrepreneurship.

1. What are trademarks, business names, domain names?

Trademark is a mark used to distinguish the brand or service of an operator and the product or service of other operators. The Chinese Trademark Law stipulates that the registered trademark approved by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks, certification trademarks, trademark registered persons with special trademark rights and protected by law.

Tradename, the brand name, or the name of the company. As a sign of the company's specificization, the company is a manifestation of legal personality. The business name mainly refers to part of the operators engaged in production or business activities to indicate part of their business names when registering. It is a specific logo and name of factories, stores, companies, groups and other companies, and enjoys proper use rights in accordance with the law.

Domain name (domainName) is the name of a computer or computer on an Internet composed of a string of points separated by a string. The names registered by non -governmental organizations or individuals in registered in domain names are network addresses connected to each other on the Internet or institutions. At present, domain names have become one of the products necessary for the Internet and online trademark protection.

2. Why do you want to unify the trademark/business number/domain name

Customer resources are rich: 360 100 million yuan 100 million buy a 360.com domain name; from Alexa data, 360.com's daily visits are around 2400. For 360, these are very high awareness of 360 360 It is a pity to lose these precise users in vain to lose these precision users. On the other hand, as a large Internet company with a market value of over 10 billion U.S. dollars, the brand of 360.COM is of great significance, especially at the moment when the 360 accelerates international layout, it is even more urgent to have an international domain name with a unified brand name. What's more, if 360.com falls into the hands of competitors, 360 will be very passive, and acquisition of 360.com is also a defensive measure for brand protection.

Ctrip spent 3 million yuan to buy xiecheng.com. One of the important reasons is that before Ctrip acquisition, Xiecheng.com has 1,800 visits per day. For Ctrip, these are all precise customers. The domain name of the acquisition of xiecheng.com can retain them.

Trademark grabbing is serious: the domestic businessmen Hu will be well -known trademarks such as "Haier", "Shanshan", "Yagore" in Hong Kong, and "Romon", "Supor", "Sakura", "Love Wife", "Aosda" "Equal well -known trademarks are registered as the content of the company's name.

The above case reminds entrepreneurs and startups to avoid losing customers and to avoid being worked with the brand achievements that they have worked hard to be used by others. Applying for your own pocket! Uniform trademarks, business names, and domain names are critical to enterprise brand building and success.