Support Services:service@dn.com
2024 Dn.com All Rights Reserved
Do you notice that in the market, there are thousands of companies, and more than 80% of them have their own domain names? How many of these domain names can people actually remember?
Do you notice that in the market, there are thousands of companies, and more than 80% of them have their own domain names? How many of these domain names can people actually remember? Their memorability is closely related to the branding choices made by the companies. For example, "Douyin" uses the domain name douyin.com, and "Huawei" uses huawei.com. Are you curious about the techniques and principles for selecting domain names?
1. Internationalization Principle of .com
In recent years, due to interests and demand, there have been over 100 domain name extensions like .mobi, .asia, .cc, .co, etc. However, the more diverse domain name extensions become, the more .com domain names stand out. .com is internationally recognized as the most valuable, universal, and highly accepted domain extension. It surpasses both .net, .org, and country-code domain extensions like .cn, .us, .fr, etc. For internationalization, having a .com domain is a necessity, especially with the rise of internet finance.
2. Principle of Simplicity and Memorability
In a non-English-speaking country like China, the simplicity and memorability of domain names are crucial. For example, the domain name for Bank of China is boc.cn, which is concise and memorable. Short domain names also reduce the chances of misspelling and improve brand recognition, leading to a better user experience.
3. Brand Identity Principle
What is a domain name brand? Taking Industrial and Commercial Bank of China (ICBC) as an example, ICBC is the domain name brand of the bank. It emphasizes the four letters "ICBC" and then expands its business scope, such as icbcleasing.com for ICBC Leasing, icbcfund.com for ICBC Fund, icbcme.ae for ICBC Middle East, and so on. All businesses and regions can be extended around the four letters "ICBC" to maintain consistency.
4. Strategic Protection Principle
The pace of internationalization in the banking industry is accelerating, requiring banks to have a global perspective to deal with various markets. Directly related to the bank's website and its domain name brand, strategic planning and protection are required, similar to intangible assets like trade names and trademarks.
- Registering Country Code Domain Names: For example, hsbc.com.cn for HSBC (China), citibank.com.cn for Citibank (China), icbc.co.jp for ICBC (Japan), etc.
- Protecting Keywords: Companies should register domain names with essential keywords in advance. For example, Alibaba registered alibank, and "bank" is a critical keyword. Similarly, in the era of payment systems, "pay" became a critical keyword, and it was essential to capitalize on trends and universality.
- Business Expansion and Extension: As businesses expand, banks will venture into more areas. Domain name brands like icbcleasing.com for ICBC Leasing and ccbfund.com for China Construction Bank Fund are gradually expanding with business development and should be proactively protected.
5. Security and Precaution Principle
- Registering All Relevant Domains: Secure domain names comprehensively. For example, ICBC should have registered icbci.com, icbci.com.hk, icbci.cn, icbci.net, etc. By doing so, you ensure the integrity of your domain name brand and effectively guard against potential threats like phishing websites and counterfeits.
- Confusion Prevention: Prevent confusion by registering domain names that are similar to your brand but contain easily confused characters. For example, icbc.org.cn, 1cbc.com.cn, where "1" is used instead of "i," are classic examples of phishing websites. By preemptively registering such domains, you can avoid the negative impact, economic losses, brand image damage, and user experience issues caused by malicious websites.
Remember, easily memorable domain names like qq.com, ccb.com, baidu.com, taobao.com allow users to directly access the websites. Longer domain names force users to rely on search engines. While search engines continue to improve, the importance of having the right domain name brand remains. Just like phone numbers and trade names, domain names are here to stay, and domain name branding should always be a priority.
07 Sep 2024 03:25:18 PMIndustry Information
September 5, Alipay released Zhixiaobao AI life butler, and spent 250,000 yuan to acquire the “zhixiaobao.cn” domain name. Amazingly, the domain name in January 27, 2021 only 50 yuan auction, just three years, the return on investment up to
06 Sep 2024 05:32:40 PMIndustry Information
Most of the domestic website domain names choose pinyin domain names, especially duplex domain names, byte jumping favorite use duplex, such as: douyin.com,toutiao.com,xigua.com and so on. But in addition to duplex domain names, do you
06 Sep 2024 11:36:43 AMIndustry Information
In the digital age, how a company manages the subscription and opt-out strategies for its services not only affects the user experience, but also reflects the level of respect it has for its customers. Recently, GoDaddy and Google have
05 Sep 2024 04:53:54 PMIndustry Information
On September 5, 2024, at the Shanghai Bund Conference, Alipay officially launched its new AI lifestyle assistant app, “Zhixiaobao.” According to WHOIS information, Alipay has acquired several domain names related to “Zhixiaobao,” including
Just recently, it was revealed that Byte Jump, a well-known Chinese Internet company, has successfully acquired the domain name byte.dance. the exact amount was not disclosed. The domain name was registered on July 17, 2014 at the earliest.
Industry Information 05 Sep 2024 02:39:14 PM
Recently, the World Intellectual Property Organization's (WIPO) Arbitration and Mediation Center (the “Center”) ruled that the results of the GoDaddy domain name auction for the Aveus.com domain name, which was sold in a GoDaddy domain name
Industry Information 05 Sep 2024 11:06:10 AM
The Carnival attracts more than 200 tech companies and nearly 400 high net worth individuals, creating an interoperable platform for four-way exchanges among tech companies, funders, business service organizations and government departments
Industry Information 04 Sep 2024 01:59:43 PM
Radix has released its latest semi-annual report on premium domain sales performance across the 10 top-level domains managed by the registry operator. Its H1 2024 premium domain report details how Radix realized $5.16 million in total
Industry Information 04 Sep 2024 09:33:08 AM
A few months ago it was originally scheduled that .com domains would go up on September 1, 2024, but a certain platform actually raised their prices on August 30th, which caused a lot of dissatisfaction among domain investors. It was
Industry Information 03 Sep 2024 01:41:59 PM
Internationally recognized domain name registrar Namecheap, Inc. has prevailed in the recent Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings. The Arbitration and Mediation Center ruled that the disputed domain name
Industry Information 30 Aug 2024 11:04:56 AM